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Rock Pharmacy: Rocked?
Harish KumarCaso IVEY-W25507-EDirección estratégica, MarketingDriven by a passion to develop his own brand, Sandeep Yadav started Rock Pharmacy in 2014 in a rented area of 700 square feet and with seed capital of US$6,665. His primary customers were patients who required medication regularly for conditions including cardiovascular diseases, diabetes, and kidney issues, and people who worked for companies in the local area. The venture dealt mainly in patented medication. However, over 2018-2020, there had b...Desde 8,20 €
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Rock Pharmacy: Rocked? - Teaching Note
Harish KumarNota del Instructor IVEY-W25508-EDirección estratégica, MarketingTeaching note for product W25507.Desde 0,00 €
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Fresherry: A Market Selection Dilemma - Teaching Note
Nikhita Tuli; Harish KumarNota del Instructor IVEY-W32665-EIniciativa emprendedora, MarketingTeaching note for product W32664.Desde 0,00 €
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Fresherry: A Market Selection Dilemma
Nikhita Tuli; Harish KumarCaso IVEY-W32664-EIniciativa emprendedora, MarketingVikrant Kadian founded Cherrygrocer Pvt. Ltd. (Fresherry), an online app and delivery service for fruits and vegetables, in February 2021 in Gurgaon, India, and was joined in the venture by three friends. In January 2023, Kadian was still the majority shareholder. The venture promised its customers better prices, convenience, an alternative to physical inspection of the produce, and traceability. However, the company had no defined target market ...Desde 8,20 €