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OmniFoods: Plant-Based Pork from Hong Kong to the Rest of China
Pong Yuen Howard Lam; Hugh Thomas; Hang Yee Rosette Leung; Hanni JieCaso IVEY-W27829-EConocimiento y comunicación, MarketingGreen Monday Group (GMG) was founded in 2012 with a mission to “construct a multi-faceted global ecosystem of future food that combats climate change, food insecurity, public health crisis, planetary devastation, and animal suffering.” In 2020, GMG partnered with McDonald’s in Hong Kong and launched six dishes featuring OmniPork Luncheon Meat, a plant-based meat substitute that GMG had developed. In February 2021, the chief executive officer and ...Desde 8,20 €
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SenseTime Global IPO: Strategic Reaction to American Attack - Teaching Note
Pong Yuen Howard Lam; Hugh ThomasNota del Instructor IVEY-W33294-EFinanzas, MarketingTeaching note for product W33293.Desde 0,00 €
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OmniFoods: Plant-Based Pork from Hong Kong to the Rest of China - Teaching Note
Pong Yuen Howard Lam; Hugh Thomas; Hang Yee Rosette Leung; Hanni JieNota del Instructor IVEY-W27830-EConocimiento y comunicación, MarketingTeaching note for product W27829.Desde 0,00 €
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SenseTime Global IPO: Strategic Reaction to American Attack
Pong Yuen Howard Lam; Hugh ThomasCaso IVEY-W33293-EFinanzas, MarketingHong Kong-headquartered SenseTime Group Inc. (SenseTime) was founded in 2014 to commercialize artificial intelligence (AI) and was a global leader in deep-learning AI, with applications in Smart Business (facial recognition), Smart City (property damage and theft detection), Smart Life (interacting with the Internet of Things to improve consumer experience), and Smart Auto (autonomous driving). December 10, 2021, was supposed to be the date for s...Desde 8,20 €
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Launching and Marketing a Private Hospital in Hong Kong: CUHK Medical Centre - Teaching Note
David Barrett; Hong Fung; Pong Yuen Howard Lam; Hang Yee Rosette Leung; Jacky Wing Kin TangNota del Instructor IVEY-W33643-EIniciativa emprendedora, MarketingTeaching note for product #W33642Desde 0,00 €
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Launching and Marketing a Private Hospital in Hong Kong: CUHK Medical Centre
David Barrett; Hong Fung; Pong Yuen Howard Lam; Hang Yee Rosette Leung; Jacky Wing Kin TangCaso IVEY-W33642-EIniciativa emprendedora, MarketingOpened in January 2021, the medical centre of the Chinese University of Hong Kong (CUHK), CUHK Medical Centre (CUMC), was a non-profit teaching hospital wholly owned by the university. In December 2022, Professor Hong Fung, the executive director and chief executive officer, knew that the CUMC board of directors would soon be asking how he was going to ensure that the privately operated CUMC would remain financially sustainable while still achiev...Desde 8,20 €