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BuzzFeed - What Future for Native Advertising and Branded Content
Oberholzer-Gee, FelixCaso HBS-718511-EMarketingJonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook's announcement that it would prioritize posts from friends over content from publishers.Desde 8,20 €
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The New York Times Paywall
Kumar, Vineet; Anand, Bharat N.; Gupta, Sunil; Oberholzer-Gee, FelixCaso HBS-512077-EMarketingOn March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper industry had been suffering from revenue declines over the past decade, and the transition to digital media was difficult to navigate. Revenues from online advertising were not suff...Desde 8,20 €