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JCPenney: Back in Business, Teaching Note
Ofek, Elie; Snively, ChristineNota del Instructor HBS-518003-EMarketingTeaching note for case 517037.Desde 0,00 €
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JCPenney: Back in Business
Ofek, Elie; Stewart, K. Shelette; Snively, ChristineCaso HBS-517037-EMarketingIn 2016, JCPenney was in the midst of a multi-year turnaround after coming dangerously close to bankruptcy. Under CEO Marvin Ellison, the company had identified three strategic objectives-a focus on omnichannel, private label goods, and increasing revenue per customer-to guide all company initiatives. The company was running pilot tests on a new line of appliances, rebranded hair salons, and new private label merchandise, and management now neede...Desde 8,20 €
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Demarketing Soda in New York City
Quelch, John A.; Rodriguez, Margaret; Knoop, Carin-Isabel; Snively, ChristineCaso HBS-514003-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of obesity. The case discusses the efficacy of the proposed ban on large soda serving sizes in the context of th...Desde 8,20 €
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Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Santana, Shelle; Avery, Jill; Snively, ChristineNota del Instructor HBS-518068-EMarketingTeaching note for case 518024.Desde 0,00 €
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Chase Sapphire: Creating a Millennial Cult Brand
Santana, Shelle; Avery, Jill; Snively, ChristineCaso HBS-518024-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Desde 8,20 €