Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Should You Listen to the Customer (HBR Case Study)
DeLong, Thomas J.; Vijayaraghavan, VineetaArtículo HBS-R1209X-EMarketingNatalia Georgio is the executive director of a growing dance troupe. She has a mandate from her board to expand the company by going international and pursuing TV and film opportunities. To realize these plans for growth, she recently hired a new marketing director, who wants to launch a customer research initiative. The company's founder, however, believes that innovation comes from employees, not customers. Natalia needs to decide whether to br...Desde 8,20 €
-
Should You Listen to the Customer (Commentary for HBR Case Study)
DeLong, Thomas J.; Vijayaraghavan, VineetaArtículo HBS-R1209Z-EMarketingNatalia Georgio is the executive director of a growing dance troupe. She has a mandate from her board to expand the company by going international and pursuing TV and film opportunities. To realize these plans for growth, she recently hired a new marketing director, who wants to launch a customer research initiative. The company's founder, however, believes that innovation comes from employees, not customers. Natalia needs to decide whether to br...Desde 8,20 €
-
Should You Listen to the Customer? (HBR Case Study and Commentary)
DeLong, Thomas J.; Vijayaraghavan, VineetaArtículo HBS-R1209L-EMarketingNatalia Georgio is the executive director of a growing dance troupe. She has a mandate from her board to expand the company by going international and pursuing TV and film opportunities. To realize these plans for growth, she recently hired a new marketing director, who wants to launch a customer research initiative. The company's founder, however, believes that innovation comes from employees, not customers. Natalia needs to decide whether to br...Desde 8,20 €