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Qualtrics (A), (B), and (C), Teaching Note
Chung, Doug J.Nota del Instructor HBS-520059-EMarketingTeaching note for cases 518082, 518083, and 518084.Desde 0,00 €
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Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Caso HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 5,74 €
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Outotec (A) and (B): Project Capture, Teaching Note
Chung, Doug J.Nota del Instructor HBS-514120-EMarketingTeaching Note for 514064.Desde 0,00 €
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How Leaders Can Drive Sales
Capon, Noel; Senn, Christoph; Chung, Doug J.; Cespedes, Frank V.Artículo HBS-R2102B-EMarketing"When CEOs Make Sales Calls," "How to Shift from Selling Products to Selling Services," and "Selling After the Crisis."Desde 8,20 €
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ANA (A) and (B), Teaching Note
Chung, Doug J.Nota del Instructor HBS-516063-EMarketingTeaching note for cases 515034 and 516054.Desde 0,00 €
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Luminopia: Improving Treatment for Visual Disorders
Chung, Doug J.; Mehta, SarahCaso HBS-517065-EMarketingLuminopia-a start-up founded in January 2016 by three Harvard College freshmen-uses virtual reality technology to treat amblyopia (more commonly called "lazy eye"), the single biggest cause of visual disorders among children. By February 2017, the three founders had raised $950,000 in angel funding and developed a prototype of their virtual reality product, which was in use in clinical trials at Boston Children's Hospital. As the founders prepare...Desde 8,20 €
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Marketing Reading: Sales Force Design and Management, Teaching Ntoe
Chung, Doug J.; Narayandas, DasNota del Instructor HBS-8216-EMarketingTeaching Note for Product #8213.Desde 0,00 €
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Janalakshmi Financial Services' HR Dilemma, Teaching Note
Chung, Doug J.Nota del Instructor HBS-516115-EMarketingTeaching note for case 516039.Desde 0,00 €