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CVS Health: Promoting Drug Adherence, Teaching Note
John, Leslie K.; Quelch, John A.; Huckman, Robert S.Nota del Instructor HBS-515086-EMarketingTeaching note for case 515010.Desde 0,00 €
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CVS Health: Promoting Drug Adherence
John, Leslie K.; Quelch, John A.; Huckman, Robert S.Caso HBS-515010-EMarketingThe case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from societal, public policy, and firm perspectives. A test of the program, costing hundreds of thousands of dollars to implement, increased the proportion of adherent customers by 1.4 percentage points. Students are asked to quantify the system-wide economic benefit of this improvement and draw upon insights from behavioral sci...Desde 8,20 €