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We Can't Recall Logos We See Every Day
Castel, Alan; Beard, AlisonArtículo HBS-F1506B-EMarketingThough the Apple logo is ubiquitous, 99 out of 100 people can't draw it from memory. The reason? Our brains don't burden us with information we don't think we'll need.Desde 8,20 €
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Men Buy More from Manly Men
Otterbring, Tobias; Beard, AlisonArtículo HBS-F1805B-EMarketingPurveyors of high-end goods who want to increase sales to men probably should start hiring more Tom Bradys. New research from Europe shows that male shoppers' spending more than doubled when a tall, athletic-looking male employee was present in the store. Why? It may have something to do with jockeying for status.Desde 8,20 €