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Ride-Hailing Services: Forecasting Uber's Growth
Ofek, Elie; Muller, Eitan; Libai, BarakCaso HBS-519097-EMarketingDesde 8,20 €
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Customer Lifetime Social Value (CLSV), Teaching Note
Ofek, Elie; Libai, Barak; Muller, EitanNota del Instructor HBS-521081-EMarketingTeaching note for 518077.Desde 0,00 €
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Customers' Revenge (Commentary for HBR Case Study)
Ariely, Dan; Farmer, Tom; Bennett, Nate; Martin, Chris; Fein, Nancy; Libai, BarakArtículo HBS-R0712Z-EMarketingVenerable Detroit automaker Atida Motors has a new call center in Bangalore that the company hopes will raise its reputation for customer service. But it doesn't appear to be doing so yet. Complaints about the Andromeda XL--the hip new model Atida hopes will capture the imagination of Wall Street--are flooding the call center. Call backlogs are building, and letters of complaint are piling up. One loyal Atida customer is so upset about getting th...Desde 8,20 €
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Customer Lifetime Social Value (CLSV)
Ofek, Elie; Libai, Barak; Muller, EitanCaso HBS-518077-EMarketingOne of the hallmarks of the digital revolution is the rise of the socially-connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of each customer to the firm it is no longer sufficient to only consider a customer's worth in terms of the discounted cash flows he or she provides through direct payments, it is also cr...Desde 8,20 €
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Customers' Revenge (HBR Case Study and Commentary)
Ariely, Dan; Farmer, Tom; Bennett, Nate; Martin, Chris; Fein, Nancy; Libai, BarakArtículo HBS-R0712A-EMarketingVenerable Detroit automaker Atida Motors has a new call center in Bangalore that the company hopes will raise its reputation for customer service. But it doesn't appear to be doing so yet. Complaints about the Andromeda XL--the hip new model Atida hopes will capture the imagination of Wall Street--are flooding the call center. Call backlogs are building, and letters of complaint are piling up. One loyal Atida customer is so upset about getting th...Desde 8,20 €