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Brooke Correll and Clos Du Val: Adventures in Napa Valley (A)
Moore, Marian Chapman; Glinska, GosiaCaso DARDEN-M-0733-EMarketingThis case is the first in the series. An established winery’s first marketing director is charged with reviving the once-hot brand. Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its marketing budget?Desde 8,20 €
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)
Moore, Marian Chapman; Glinska, GosiaCaso DARDEN-M-0742-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Desde 5,74 €
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
Moore, Marian Chapman; Glinska, GosiaCaso DARDEN-M-0749-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Desde 5,74 €
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MilkMade Ice Cream: Running A Successful Crowdfunding Campaign
Murray, Meghan; Glinska, GosiaCaso DARDEN-M-0880-EMarketingThis case follows a young entrepreneur as she launches a crowdfunding campaign to expand her already-established craft ice cream company. The story reveals the several steps taken from the planning phase through execution of the online campaign. This case provides an opportunity for students to learn about the benefits and drawbacks of crowdfunding, both as a form of marketing a business as well as garnering capital for expansion of a small busin...Desde 8,20 €