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Biba: Stitching Plans for Growth - Teaching Note
Ritu Mehta; Prateeth NayeeniNota del Instructor IVEY-8B16A037-EMarketingTeaching note for product 9B16A037.Desde 0,00 €
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Positioning Urzza: Launching a New Energy Drink - Teaching Note
Ritu Mehta; Robin SinghNota del Instructor IVEY-8B16A009-EMarketingTeaching note for product 9B16A009.Desde 0,00 €
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Pulse Candy: Sustaining the Brand Differentiation - Teaching Note
Ritu Mehta; Mayank MoreNota del Instructor IVEY-8B18A032-EMarketingTeaching note for product 9B18A032.Desde 0,00 €
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Biba: Stitching Plans for Growth
Ritu Mehta; Prateeth NayeeniCaso IVEY-9B16A037-EDirección estratégica, Iniciativa emprendedora, MarketingAfter solidifying its brand as a national leader in the ready-made, ethnic wear market in India, Biba Apparels Pvt. Ltd. (Biba) was at a crossroads when it came to determining future growth strategies. By 2014, Biba had 150 exclusive brand outlets and 225 multi-brand outlets all over India as well as an online presence. Faced with fierce competition from trendy western retailers and local competitors creating chic Indo-Western fusion clothing, Bi...Desde 8,20 €
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Positioning Urzza: Launching a New Energy Drink
Ritu Mehta; Robin SinghCaso IVEY-9B16A009-EDirección estratégica, Iniciativa emprendedora, MarketingBisleri International, a household name in the bottled water segment in India, launched a new energy drink called Urzza in 2014. The energy drink market in India, dominated by Red Bull, was in a nascent stage but was growing at a rapid pace. Recently, energy drinks had been the subject of grave health concerns owing to the harmful effects of excessive caffeine. Urzza, an energy drink without caffeine, had been launched with the intention of creat...Desde 8,20 €
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Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Ritu Mehta; Debabrata GhoshCaso IVEY-9B15A021-EDirección estratégica, MarketingOptima Business Group (OBG), a consumer packaged goods firm, achieved significant improvements in its sales and distribution processes through the implementation of sales force automation (SFA). The implementation was carried out in the urban markets of OBG, but it was not an easy journey. The chief technology officer has to decide whether OBG should implement SFA in its rural markets and, if so, how it should be executed. What are the risks and ...Desde 8,20 €