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Housing.com: Marketing a Service Offering - Teaching Note
Astha S. Gupta; Kirti SharmaNota del Instructor IVEY-8B16A011-EMarketingTeaching note for product 9B16A011.Desde 0,00 €
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Housing.com: Marketing a Service Offering
Astha S. Gupta; Kirti SharmaCaso IVEY-9B16A011-EIniciativa emprendedora, MarketingHousing.com was a Mumbai-based online real estate listing company that verified the authenticity of every property listing on its website. Despite proving itself as a threat to big players in India’s online property portal space, it was struggling in late 2014 to establish itself as a preferred option among brokers. Conflicts of interest between sellers (i.e., brokers, builders, developers, and landowners who listed property online) and buyers (i...Desde 8,20 €
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Crack-ED: Brand Positioning Challenge of aCrack-ED: Customer Journey of an Educational Technology Start-Up - Teaching Note
Astha S. Gupta; Dr. Ranjita GuptaNota del Instructor IVEY-W33577-EDirección estratégica, MarketingTeaching note for product W33576.Desde 0,00 €
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Crack-ED: Customer Journey of an Educational Technology Start-Up
Astha S. Gupta; Dr. Ranjita GuptaCaso IVEY-W33576-EDirección estratégica, MarketingIt was the afternoon of December 17, 2020, and Debojit Sen was concerned about the future of his educational technology (EdTech) start-up, Crack-ED, which was founded in March 2020 in Gurugram, Haryana, India. Crack-ED provided training to recent business school graduates in order to help them secure jobs in the competitive, post-COVID-19 marketplace. Several other EdTech start-ups such as such as Scalar Academy and upGrad Education Pvt. Ltd. had...Desde 8,20 €