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Bombay Shaving Company: Digital Customer Conversion
Rajeev KumraCaso IVEY-9B21A021-EMarketingIn January 2020, Bombay Shaving Company had established an in-house digital team that was able to achieve the best digital marketing key performance indicators in its industry. BSC’s marketing strategy focused on conversion rates, influencer marketing, heDesde 8,20 €
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Teracom Limited: Appointing a Consumer Distributor - Teaching Note
Rajeev KumraNota del Instructor IVEY-8B16A029-EMarketingTeaching note for product 9B16A029.Desde 0,00 €
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Wingreens Farms: Sustainable Growth - Teaching Note
Rajeev Kumra; Anjali Malik; Smitha GirijaNota del Instructor IVEY-8B17A068-EMarketingTeaching note for product 9B17A068.Desde 0,00 €
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Bombay Shaving Company: Digital Customer Conversion - Teaching Note
Rajeev KumraNota del Instructor IVEY-8B21A021-EMarketingTeaching note for product 8B21A021.Desde 0,00 €
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Drishti Eye Centre: Managing a Sales Force - Teaching Note
Rajeev KumraNota del Instructor IVEY-8B17C010-EMarketingTeaching note for product 9B17C010.Desde 0,00 €
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Wingreens Farms: Sustainable Growth
Rajeev Kumra; Anjali Malik; Smitha GirijaCaso IVEY-9B17A068-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2016, the managing director of Wingreens Farms, a social enterprise based in India, was considering the company’s future. Wingreens Farms partnered with rural Indian farmers living in poverty to produce and sell homemade processed foods, including salsas, dipping sauces, hummus, garlic butter, breads, teas, organic fresh pickled sprouts, microgreens, and wheatgrass. This small company had a unique, sustainable, and profitable business model wi...Desde 8,20 €
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VaccineOnWheels: Service Excellence for COVID-19 Vaccinations
Rajeev Kumra; Surajit Ghosh DastidarCaso IVEY-W27265-EEconomía, MarketingVaccineOnWheels (VOW), a social enterprise providing doorstep vaccination to India’s low-income and marginalized communities, was founded in December 2019. After the outbreak of the COVID-19 pandemic and arrival of COVID-19 vaccines, VOW was perfectly positioned to contribute to the government’s immunization drive. In 2021, the company entered into a public-private partnership with some of India’s largest municipal corporations as their on-the-gr...Desde 8,20 €
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VaccineOnWheels: Service Excellence for COVID-19 Vaccinations - Teaching Note
Rajeev Kumra; Surajit Ghosh DastidarNota del Instructor IVEY-W27266-EEconomía, MarketingTeaching note for product W27265.Desde 0,00 €
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Teracom Limited: Appointing a Consumer Distributor
Rajeev KumraCaso IVEY-9B16A029-EDirección estratégica, Iniciativa emprendedora, MarketingTeracom Limited was a medium-sized engineering manufacturing firm in India whose product portfolio included modems. The company catered to the various telecom service providers across India, including Bharat Sanchar Nigam Limited , a major state-owned telecommunications company. Teracom’s customers were primarily business-to-business entities such as government organizations and telecom operators. However, it was considering selling its modems to...Desde 8,20 €
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LenDenClub: New Product Development in the Digital Space
Rajeev KumraCaso IVEY-W25400-EAnálisis de decisiones, MarketingLenDenClub (LDC) was a primarily online platform operated by Innofin Solutions Pvt. Ltd. in the peer-to-peer lending industry in India. To offer differentiated products in a growing segment, LDC decided to focus on the untapped segment of low-salary earneDesde 8,20 €