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NewStar Marine & Scooter: Growing a Family Business - Teaching Note
Spencer Wiechert; Ethan PancerNota del Instructor IVEY-8B17A043-EMarketingTeaching note for product 9B17A043.Desde 0,00 €
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Uber Elevate: The Case For Flying Cars - Teaching Note
Ethan Pancer; Kyle Gulliver; Morris MacLeodNota del Instructor IVEY-8B18A017-EMarketingTeaching note for product 9B18A017.Desde 0,00 €
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East Coast Lifestyle: Expanding a Regional Apparel Brand - Teaching Note
Ethan Pancer; Anna Ferguson; Maxwell PooleNota del Instructor IVEY-8B17A035-EMarketingTeaching note for product 9B17A035.Desde 0,00 €
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Uber Elevate: The Case For Flying Cars
Ethan Pancer; Kyle Gulliver; Morris MacLeodCaso IVEY-9B18A017-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2017, Uber, a ride-hailing application that was recognized as the world's most valuable start-up, was considering launching the world's first “urban air transport” service—Uber Elevate. Uber's chief product officer needed to convince the new chief executive officer and the board that electric Vertical Take-Off and Landing vehicles were the future of Uber, and to articulate a strategy to launch the service. But was it the right time to proceed ...Desde 8,20 €
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NewStar Marine & Scooter: Growing a Family Business
Spencer Wiechert; Ethan PancerCaso IVEY-9B17A043-EIniciativa emprendedora, MarketingNewStar Marine & Scooter Inc. was a small family-owned retail operation in Eastern Passage, Nova Scotia. It offered a diverse range of products, from boats and motors to scooters and trailers, all under one roof. For a small family business, it was very successful. Sales grew from $198,000 in the first year to over $600,000 by year three, despite little marketing, few part-time staff, and an unconventional operational strategy. By February 2017, ...Desde 8,20 €
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East Coast Lifestyle: Expanding a Regional Apparel Brand
Ethan Pancer; Anna Ferguson; Maxwell PooleCaso IVEY-9B17A035-EDirección estratégica, Iniciativa emprendedora, MarketingIn its first three years, East Coast Lifestyle, a Nova Scotia-based apparel company and one of Canada's fastest-growing business ventures, sold more than 500,000 products and received plenty of publicity from celebrities who wore its gear. To continue its substantial growth, the company needed a market that offered room for expansion. In early 2017, the 25-year-old chief executive officer faced several options, including developing the company’s ...Desde 8,20 €
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Hope Blooms: Marketing a Social Enterprise after Dragons' Den
Margaret McKee; Ethan Pancer; Chantal HervieuxCaso IVEY-9B16A052-EIniciativa emprendedora, MarketingHope Blooms was a social enterprise based out of Halifax, Nova Scotia, that grew its own garden produce and manufactured and sold a line of herb dressings. For a small social enterprise, it was remarkably successful. Hope Blooms had appeared on CBC’s Dragons’ Den and was constantly selling out of its products in local markets. In addition, it had secured placement in a national grocery retailer and was continuing to fulfill its social mission of ...Desde 8,20 €