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Air India: The Image Damage of “Pee-Gate” - Teaching Note
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriNota del Instructor IVEY-W33711-EDirección estratégica, MarketingTeaching note for product W33710.Desde 0,00 €
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Procter & Gamble: Recall of Old Spice Deodorants - Teaching Note
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanNota del Instructor IVEY-W30795-EDirección estratégica, MarketingTeaching note for product W30794.Desde 0,00 €
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Procter & Gamble: Recall of Old Spice Deodorants
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanCaso IVEY-W30794-EDirección estratégica, MarketingIn November 2021, Procter & Gamble Company (P&G)’s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation progres...Desde 8,20 €
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Air India: The Image Damage of “Pee-Gate”
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriCaso IVEY-W33710-EAnálisis de decisiones, MarketingThis case describes unruly passenger behaviour on National Aviation Company of India Ltd.’s New York-Delhi flight. It elaborates on the airline crew’s failure to effectively address an elderly woman’s predicament and assuage her concerns after an inebriated passenger urinated on her. As a result, Air India was exposed to social media ridicule, public scorn, loss of customer loyalty and trust, and a severe dent in its brand image. With the plummet...Desde 8,20 €