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Beijing Xiaomi Technology Co.: Growth Via Online Channels
Miao Cui; Yanhong Guo; Feixiang Peng; Jilong Wang; Liang Wang; Tianyue YangCaso IVEY-9B14A074-EDirección estratégica, MarketingBeijing Xiaomi Technology Co. Ltd. (Xiaomi) had grown into the third-largest cell phone brand in China and the sixth-largest in the world. The company solely deployed online channels, which contributed to its success. In the initial stage, Xiaomi depended on its own online channel to interact with consumers to develop user-friendly products and sell products. Three years after its inception, the company successfully established its flagship store...Desde 8,20 €
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Channel Change at the BIG PASTURE in Inner Mongolia
Xiaokui Huang; Miao Cui; Liqin Zhang; Ke WangCaso IVEY-9B15A036-EDirección estratégica, MarketingBIG PASTURE Animal Husbandry Company (Group) Co., Ltd. (BIG PASTURE) had achieved great success after nearly 10 years of development. It had started as a ready-to-eat food processing factory that supplied individually owned stores and franchises with self-produced food. Since then, its product line was extended to include fresh and processed beef and mutton. At the same time, BIG PASTURE undertook a major shift from company-operated stores to com...Desde 8,20 €
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Hisense: Breaking Recurring Channel Conflict - Teaching Note
Miao Cui; Xin Li; Heng Wu; Wanling LiNota del Instructor IVEY-W26699-EDirección estratégica, MarketingTeaching note for product W26698.Desde 0,00 €
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Hisense: Breaking Recurring Channel Conflict
Miao Cui; Xin Li; Heng Wu; Wanling LiCaso IVEY-W26698-EDirección estratégica, MarketingHisense Group Co. Ltd. (Hisense) was a leading manufacturing enterprise in the Chinese household appliance industry. In 2010, Hisense began to lay out its online channels. At that time, the same products had different prices in different channels, which caused fierce channel conflicts. To solve this problem, Hisense segmented online and off-line products and took a series of actions to help off-line channels improve efficiency and reduce prices. ...Desde 8,20 €