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Mistura Beauty Solutions
Ron Mulholland; Anthony Davis; Amanda Goupil; Christine Harvey; Kyle MarcusCaso IVEY-9B12A034-EIniciativa emprendedora, MarketingA four-year-old cosmetics company is experiencing the typical difficulties of a company evolving from a mom-and-pop operation to a scalable, systems-driven organization. The CEO and founder recognized a problem and opportunity with foundation makeup. She developed a self-adjusting, hard-powder makeup for use on any skin tone. Following an appearance on a reality TV show for entrepreneurs and numerous other promotional measures, the company’s sale...Desde 8,20 €
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Royal Bhutan Airlines — Drukair
Ron MulhollandCaso IVEY-9B12A030-EDirección estratégica, MarketingThe chief executive officer of Royal Bhutan Airlines (Drukair) is concerned about growth and the seasonality of demand for Bhutan’s national airline. The Kingdom of Bhutan, with a population of approximately 700,000, is located east of Nepal between India and China (Tibet). It has recently embarked on a program of modernization, including a move to democracy and promotion of tourism. The tourism initiative is described as “high value, low volume,...Desde 8,20 €
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The Café Meteor Bistro: Manage or Sell - Teaching Note
Ron MulhollandNota del Instructor IVEY-8B20A045-EMarketingTeaching note for product 9B20A045.Desde 0,00 €
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The Kinkajou Bottle Cutter
Ron MulhollandCaso IVEY-9B13A034-EIniciativa emprendedora, MarketingThe inventor of the Kinkajou, a portable glass bottle cutter, has successfully completed a crowd-sourced financing campaign. His funding goal of $75,000 was considered to be quite ambitious and the timeframe in which he aimed to secure the funding was only 30 days. He managed the campaign impressively and exceeded his goal on the last day of the campaign. At this point in his business development, this entrepreneur has secured an offshore manufac...Desde 8,20 €
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Canadian Blood Services
Ron MulhollandCaso IVEY-9B11A046-EMarketingThe marketing manager for Canadian Blood Services (CBS) is concerned about a growing demand for blood — two per cent per year — driven by a number of factors, including the decrease of wait times in local hospitals, new operating procedures, and increased use or requirements of an aging population. Peak demand seasons coincide with low supply seasons, such as summer and winter holidays. Two issues require attention: the first involves increasing ...Desde 8,20 €
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The Café Meteor Bistro: Manage or Sell
Ron Mulholland; Stéphane LauzonCaso IVEY-9B20A045-EIniciativa emprendedora, MarketingCafé Meteor Bistro was a newly opened bistro-style restaurant in Haileybury, Ontario. The owners of a nearby lodging business for up to 60 guests had developed Café Meteor Bistro to serve the local market, tourists, and their guests. In January 2019, theDesde 8,20 €
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Stack Brewing: A Little Brewery in the Big Nickel
Ron Mulholland; Cameron Brooks; Benoit Roy; Katarina Schwabe; Cassidy StewartCaso IVEY-9B15A004-EIniciativa emprendedora, MarketingStack Brewing, a start-up craft brewery, has a capacity of approximately 5,600 litres per month based on twelve 117-litre batches per week. A government grant based on growth and job creation potential will help boost production capacity by five times, necessitating the development of additional distribution and marketing communication strategies. The owner cannot afford a listing in the Beer Store, the distribution monopoly owned by Labatt Brewe...Desde 8,20 €