Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Laurs & Bridz: Human Resource Policies for Sales Personnel - Teaching Note
Sandeep Puri; Bindu GuptaNota del Instructor IVEY-8B18A006-EMarketingTeaching note for product 9B18A006.Desde 0,00 €
-
Sarva Pharmaceuticals in Cambodia: Fight or Fold - Teaching Note
Sandeep Puri; Rakesh Singh; Raj Agnihotri; Bindu GuptaNota del Instructor IVEY-8B20A060-EMarketingTeaching note for product 9B20A060.Desde 0,00 €
-
Laurs & Bridz: Human Resource Policies for Sales Personnel
Sandeep Puri; Bindu GuptaCaso IVEY-9B18A006-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2017, the director of Laurs & Bridz Pharmaceuticals Private Limited (an Indian pharmaceutical manufacturer) was working to expand the company throughout India and increase sales revenue by 2020. However, the director recognized two obstacles: the lack of employees and the absence of a dedicated human resources department. The company needed to create human resources systems and processes to manage a sales force. The director needed to quickly ...Desde 8,20 €
-
Maha Research Labs: Sales Force Effectiveness - Teaching Note
Sandeep Puri; Rakesh Singh; Bindu Gupta; Shraddha PuriNota del Instructor IVEY-W27722-EConocimiento y comunicación, MarketingTeaching note for product W27721.Desde 0,00 €
-
Maha Research Labs: Sales Force Effectiveness
Sandeep Puri; Rakesh Singh; Bindu Gupta; Shraddha PuriCaso IVEY-W27721-EConocimiento y comunicación, MarketingIn January 2022, Maha Research Labs Private Limited (MRL) needed to boost its sales force effectiveness (SFE). Due to the COVID-19 pandemic, MRL experienced losses in sales revenue and saw dwindling profits through 2020 and 2021. The pandemic had changed the sales ecosystem of the pharmaceutical industry, with many physicians and retailers now preferring online sales presentations. MRL’s managing director was concerned about the increased marketi...Desde 8,20 €
-
Sarva Pharmaceuticals in Cambodia: Fight or Fold
Sandeep Puri; Rakesh Singh; Raj Agnihotri; Bindu GuptaCaso IVEY-9B20A060-EDirección estratégica, Iniciativa emprendedora, MarketingIn January 2020, Jai Prakash Chaubey, the managing director of Sarva Pharmaceuticals Private Limited (Sarva), needed to decide whether or not to accept a proposal from Gursim Pharmaceutical Limited (Gursim) to market some of Sarva’s products in Cambodia. Sarva had been performing well; however, the company’s profitability in Cambodia was minimal. Should Chaubey accept Gursim’s offer? Or should he hire a new country head who could drive the sales ...Desde 8,20 €