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Birks: The Sparkle of a Cherished Brand
Robert Mackalski; Alfred Jaeger; Marc Ducusin; Phoebe BalshinCaso IVEY-9B18A014-EDirección estratégica, MarketingBy 2016, Birks Group Inc. (Birks) had largely recovered from the 2008 financial crisis and was posting profits again. Birks was a high-end designer and manufacturer of Birks-branded jewellery and a mono-brand and multi-brand retailer of luxury jewellery and watches. It operated 29 retail outlets across Canada under its Maison Birks and Brinkhaus banners and 17 stores in two U.S. states (Florida and Georgia) under the Mayors banner. After restruct...Desde 8,20 €
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Santé Au Naturel: Healthy to the Core - Teaching Note
Robert Mackalski; Marc DucusinNota del Instructor IVEY-8B17A069-EMarketingTeaching note for product 9B17A069.Desde 0,00 €
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Dancing with the Stars: Denitsa Ikonomova (Classroom Session) - Teaching Note
Robert Mackalski; Alana D'AmicoNota del Instructor IVEY-8B20A067A-EMarketingClassroom Teaching note for product 9B20A067.Desde 0,00 €
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Birks: The Sparkle Of A Cherished Brand - Teaching Note
Robert Mackalski; Alfred Jaeger; Phoebe BalshinNota del Instructor IVEY-8B18A014-EMarketingTeaching note for product 9B18A014.Desde 0,00 €
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Club Sportif MAA: Staying Ahead of the Game - Teaching Note
Robert MackalskiNota del Instructor IVEY-8B17A046-EMarketingTeaching note for product 9B17A046.Desde 0,00 €
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Intelligent Avionics: Breaking into the Inflight Entertainment Industry - Teaching Note
Rob Britton; Robert Mackalski; Mary DellarNota del Instructor IVEY-8B18A067-EMarketingTeaching note for product 9B18A067.Desde 0,00 €
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Dancing with the Stars: Denitsa Ikonomova (Online Session) - Teaching Note
Robert Mackalski; Alana D'AmicoNota del Instructor IVEY-8B20A067B-EMarketingOnline Teaching Note for product 9B20A067.Desde 0,00 €
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Fody Foods: Eating Life to the Fullest - Teaching Note
Robert Mackalski; Marc Ducusin; Emma ClaytonNota del Instructor IVEY-8B19A002-EMarketingTeaching note for product 9B19A002.Desde 0,00 €
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Santé Au Naturel: Healthy to the Core
Robert Mackalski; Marc DucusinCaso IVEY-9B17A069-EIniciativa emprendedora, MarketingSanté Au Naturel was a natural health boutique in Montreal’s downtown core. The company was off to a strong start in a growing market, but as its best-selling products became more mainstream, large retailers were entering the market, stealing customers, and driving down margins. In early 2017, Santé Au Naturel's owner reflected on further differentiation of her offering and targeted marketing; she wanted to improve her marketing mix to grow sales...Desde 8,20 €
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Dancing with the Stars: Denitsa Ikonomova
Robert Mackalski; Marc Ducusin; Jake Sinclair; Alana D'AmicoCaso IVEY-9B20A067-EDirección estratégica, Iniciativa emprendedora, MarketingDenitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now consider the business side of her profession and decide how to leverage her celebrity.Desde 8,20 €