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Magic Murray's Viral Videos
Colin McDougall; Holly EarithCaso IVEY-9B17A052-EIniciativa emprendedora, MarketingIt was September 28, 2015 when Murray Sawchuck, an award-winning magician and headline performer in Las Vegas received an e-mail from Seth Leach, a young, but accomplished creator of viral videos based in Denver, Colorado. Leach felt strongly that Sawchuck’s talent for magic and comedy had great social media potential and that a meaningful collaboration could be developed between them. An initial test video was recorded and was an instant viral s...Desde 8,20 €
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Magic Murray's Viral Videos - Teaching Note
Colin McDougall; Holly EarithNota del Instructor IVEY-8B17A052-EMarketingTeaching note for product 9B17A052.Desde 0,00 €
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Toboggan Brewing Company: Sliding to Success - Teaching Note
Colin McDougall; Carly ArmstrongNota del Instructor IVEY-8B19A035-EMarketingTeaching note for product 9B19A035.Desde 0,00 €
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Wrist & Rye: Curing the Naked Wrist Syndrome - Teaching Note
Michael Taylor; Colin McDougall; Brent WinstonNota del Instructor IVEY-8B17A051-EMarketingTeaching note for product 9B17A051.Desde 0,00 €
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Toboggan Brewing Company: Sliding to Success
Colin McDougall; Carly ArmstrongCaso IVEY-9B19A035-EIniciativa emprendedora, MarketingIn 2017, the owner of Toboggan Brewing Company (Toboggan) needed to increase production capacity for his craft beer without making a capital investment. Toboggan was a very small player in the Ontario market; however, its craft beer had significant opportDesde 8,20 €
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Wrist & Rye: Curing the Naked Wrist Syndrome
Michael Taylor; Colin McDougall; Brent WinstonCaso IVEY-9B17A051-EIniciativa emprendedora, MarketingIn 2015, Wrist & Rye Inc. was a new start-up venture in London, Canada, created by several undergraduate students who all had a passion for male fashion. Designed for young, working, professional men, the company's high-end beaded bracelets and accessories were all about looking cool and being associated with the brand. Each bracelet had a story centred on a specific cocktail to create a sense of bonding that could enhance conversations among the...Desde 8,20 €