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Switz Foods Pvt. Ltd.: Competing against Its Own Creation - Teaching Note
Atanu Adhikari; Seema LallNota del Instructor IVEY-8B20A030-EMarketingTeaching note for product 9B20A030.Desde 0,00 €
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ideaForge: Mechanical Charger
Atanu Adhikari; Rama DeshmukhCaso IVEY-9B12A013-EDirección estratégica, Iniciativa emprendedora, MarketingIn an era of ever-changing technology, the challenge for a social entrepreneur is to cope with the fast pace of change. With a concern for the environment and energy conservation, the entrepreneur in this case became an entrepreneur with the development of a new product – a mechanical charger. His company, ideaForge, manufactured and sold two types of products: mechanical chargers and other conventional chargers such as bike chargers. The mechani...Desde 8,20 €
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Spencer’s Retail Limited: Store Format and Private Label Decisions - Teaching Note
Atanu Adhikari; Seema LallNota del Instructor IVEY-8B20A077-EMarketingTeaching note for product 9B20A077.Desde 0,00 €
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Orchid Ecotel: Leveraging Green Hoteling as Core Competency - Teaching Note
Trupti Karkhanis; Atanu AdhikariNota del Instructor IVEY-8B11A045-EDirección estratégica, Iniciativa emprendedora, MarketingTeaching note for product 9B11A045.Desde 0,00 €
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCaso IVEY-9B20A046-EDirección estratégica, Iniciativa emprendedora, MarketingWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Desde 8,20 €
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Spencer’s Retail Limited: Store Format and Private Label Decisions
Atanu Adhikari; Seema LallCaso IVEY-9B20A077-EDirección estratégica, MarketingSpencer’s Retail, a fast-moving consumer goods retail chain in India, had been perceived as an expensive retailer exclusively for high-end consumers. A new sector head took over in 2013 and shifted the store from a positioning statement of “Taste the WorlDesde 8,20 €
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant - Teaching Note
Atanu Adhikari; Seema LallNota del Instructor IVEY-8B20A046-EMarketingTeaching note for product 9B20A046.Desde 0,00 €
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCaso IVEY-9B20A030-EDirección estratégica, MarketingIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Desde 8,20 €
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Edible Agro Products Limited: Creating Higher Value for Farmers
Atanu Adhikari; Arna DasCaso IVEY-9B14A047-EDirección estratégica, MarketingThe director of Edible Agro Products Limited (EAPL) was reviewing the production figures for Gujarat Til-2, a variety of white sesame that EAPL had introduced to West Bengal in 2008. He had hoped to bring about a revolution in sesame production with this superior new variety and to create higher value for West Bengal farmers and for EAPL. However, his plan had yet to achieve the outcomes he had anticipated. The year 2010 was the third consecutive...Desde 8,20 €
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COMPFED: The Dairy Cooperative Distribution System
Subhash Jha; Atanu AdhikariCaso IVEY-9B11A047-EDirección estratégica, MarketingBihar State Milk Cooperative Federation (COMPFED) had been marketing its milk and milk-related products under the Sudha brand name in the Bihar and Jharkhand regions of India for three decades. It operated through six unions and two dairies to process the milk collected from nearly 4,000 village-level cooperatives. COMPFED appeared to have a competitive advantage for its supply of milk, since it maintained the largest network for milk procurement...Desde 8,20 €