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The Vanca: Reworking Digital Marketing Strategy
Jones Mathew; Banasree DeyCaso IVEY-9B17A011-EDirección estratégica, Iniciativa emprendedora, MarketingSince its inception in 2011, The Vanca, an Indian e-commerce brand selling women’s Western apparel, had come a long way. After overcoming initial problems typical of many entrepreneurial start-ups, The Vanca made significant progress in terms of sales. However, its brand-building activities had not been very successful. Having concentrated entirely on online digital marketing, the company did not see the expected results. The digital space offere...Desde 8,20 €
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Tiktauli de Corps: A Branding Dilemma
Jones Mathew; Banasree Dey; Sandeep PuriCaso IVEY-9B18A066-EIniciativa emprendedora, MarketingIn July 2018, the chief executive officer of Tiktauli De Corps (TDC) was thinking about the branding strategy of the company. Founded in India in August 2012 as a casual wear apparel brand, TDC had grown rapidly. The company featured three main business lDesde 8,20 €
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Tiktauli de Corps: A Branding Dilemma - Teaching Note
Jones Mathew; Banasree Dey; Sandeep PuriNota del Instructor IVEY-8B18A066-EMarketingTeaching note for product 9B18A066.Desde 0,00 €
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Brand W: Strategizing for Omni-Channel Retail - Teaching Note
Jones Mathew; Banasree Dey; Sandeep PuriNota del Instructor IVEY-8B18A046-EMarketingTeaching note for product 9B18A046.Desde 0,00 €
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The Renault KWID: Disrupting India's Hatchback Market - Teaching Note
Jones Mathew; Banasree Dey; Sandeep PuriNota del Instructor IVEY-8B17A023-EDirección estratégica, MarketingTeaching note for product 9B17A023.Desde 0,00 €
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The Renault KWID: Disrupting India's Hatchback Market
Jones Mathew; Banasree Dey; Sandeep PuriCaso IVEY-9B17A023-EDirección estratégica, MarketingThe Renault KWID was successfully launched in India in the entry-level car segment as a new competitor for the Maruti Suzuki Alto, the largest-selling passenger car in the country. By August 2016, the market leader’s market share had fallen to 40.6 per cent from 48.5 per cent earlier that year, while the Renault KWID gained a market share of about 19.8 per cent. Despite the KWID’s remarkable success, however, Renault’s strategy for the future nee...Desde 8,20 €