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Ronds: A Pioneer in a Blue Ocean (B)
Doreen Kum; Qizhang Liu; Bin DingCaso IVEY-9B20A012-EMarketingSupplement for product 9B20A012.Desde 5,74 €
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Bumbox: Choosing a Business Model for a Start-Up- Teaching Note
Doreen KumNota del Instructor IVEY-8B20A053-EMarketingTeaching note for product 9B20A053.Desde 0,00 €
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Vibrance Kegel Device: Capturing Mindshare
Doreen KumCaso IVEY-9B16A021-EDirección estratégica, Iniciativa emprendedora, MarketingThe Vibrance Kegel Device (VKD) was an intra-vaginal device that helped women correctly identify and strengthen their pelvic floor muscles to prevent and improve health issues related to urinary incontinence, back pain, and sexual dysfunction. The VKD was owned and marketed by Bioinfinity, a three-person, start-up company based in Malaysia. Despite being an innovative and award-winning product, its marketing strategy was challenging as its target...Desde 8,20 €
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Bumbox: Choosing a Business Model for a Start-Up
Doreen KumCaso IVEY-9B20A053-EDirección estratégica, Iniciativa emprendedora, MarketingIn early 2015, the chief executive officer of Bumbox Logistics Private Limited (Bumbox) faced a challenge. The company, launched in Singapore, provided smart lockers for use by delivery companies and consumers to ensure the safe and timely receipt of onliDesde 8,20 €
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Colgate: Regaining Leadership in India's Sensitive Teeth Market
Doreen KumCaso IVEY-9B15A057-EDirección estratégica, MarketingIn April 2013, Colgate-Palmolive, a long-term front runner in a consumer goods business that specialized in oral care products, lost its dominance for the sensitive teeth toothpaste market in India. It was a dominance that Colgate-Palmolive had managed to build over the years by being a first mover and by leveraging its reputation as a leader in oral care products. However, new global and local competitors entered the market with diverse product ...Desde 8,20 €
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Ronds: A Pioneer in a Blue Ocean (A)
Doreen Kum; Qizhang Liu; Bin DingCaso IVEY-9B20A011-EDirección estratégica, Iniciativa emprendedora, MarketingRonds Science & Technology Incorporated Company (Ronds) was a leading smart solutions provider in China’s machine condition monitoring market. Since its establishment, 10 years earlier, the high-tech company’s monitoring and diagnostic solutions have been implemented across various industries, with the strongest foothold in the wind energy industry. However, the co-founder and chairman of Ronds observed that most Chinese industrial enterprises we...Desde 8,20 €
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Ronds: A Pioneer in a Blue Ocean (A) and (B) - Teaching Note
Doreen Kum; Qizhang Liu; Bin DingNota del Instructor IVEY-8B20A011-EMarketingTeaching note for products 9B20A011 and 9B20A012.Desde 0,00 €
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WWF-Singapore: Promoting Sustainable Seafood - Teaching Note
Doreen KumNota del Instructor IVEY-W28200-EDirección estratégica, MarketingTeaching note for product W28199.Desde 0,00 €
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WWF-Singapore: Promoting Sustainable Seafood
Doreen KumCaso IVEY-W28199-EDirección estratégica, MarketingIn February 2021, the responsible seafood program officer for World Wide Fund for Nature Singapore (WWF-Singapore) was looking to encourage a collective change in the consumption of sustainable seafood. Promoting sustainable seafood in Singapore, however, had not been easy. Due to cultural influences and the nature of seafood trading, driving a change in the sourcing and consumption of seafood among stakeholders required significant effort and cr...Desde 8,20 €