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IESE Insight. Número 8. Primer trimestre 2011
IESE InsightRevista REV-8Análisis de decisiones, Conocimiento y comunicación, Contabilidad y control, Dirección estratégica, Economía, Ética empresarial y Responsabilidad Social Corporativa, Gobierno corporativo, Innovación y cambio, Liderazgo y Dirección de personas, Marketing, Servicios y operaciones, Tecnologías de la información¿Cómo integrar el entorno y la sociedad en la cuenta de resultados? En este número de la revista IESE Insight Robert G. Eccles y Kyle Armbrester, de Harvard Business School, proponen utilizar la informática en la nube para presentar los resultados no financieros en los informes integrados. Ricardo G. Barcelona sugiere una forma novedosa de segmentar al consumidor ¿verde¿ en función de sus actitudes hacia la sostenibilidad. Por su parte, Lu...Desde 22,00 €
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IESE Insight. Issue 8. First Quarter 2011
IESE InsightRevista REV-8-EAnálisis de decisiones, Conocimiento y comunicación, Contabilidad y control, Dirección estratégica, Economía, Ética empresarial y Responsabilidad Social Corporativa, Gobierno corporativo, Innovación y cambio, Liderazgo y Dirección de personas, Marketing, Servicios y operaciones, Tecnologías de la informaciónRobert G. Eccles and Kyle Armbrester of Harvard Business School suggest ways that firms can use cloud computing to report their social and environmental performance alongside their financial one. Ricardo G. Barcelona proposes a new way to segment "green" consumers based on research he conducted during stints at IESE, Cranfield School of Management and the University of Asia and the Pacific. His findings flesh out previous market research aimed ...Desde 22,00 €
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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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Tilt, 8. Knowing Who Your Competitors Are
Dawar, NirajCapítulo de Libro HBS-0011BC-EMarketingTilt: Shifting Your Strategy from Products to Customers is an 11-chapter book published in 2013 by Harvard Business Review Press and written by Niraj Dawar, professor of marketing at the Ivey School of Business. The author presents his theory on how sustainable competitive advantage depends today on a company's ability to tilt, or shift, its business model from product innovation to value innovation. He explains that, unlike the traditional focus...Desde 8,20 €
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillNota del Instructor HBS-520114-EMarketingTeaching note for case 519076.Desde 0,00 €
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Sostenibilidad: larga vida a su negocio
Barcelona, Ricardo; Berrone, Pascual; Eccles, Robert G.; Van Wassenhove, Luk N.Dossier DOS-8Contabilidad y control, Gobierno corporativo, Marketing, Servicios y operacionesSe habla mucho de empresas sostenibles. Pero, ¿cómo integrar a la sociedad y el entorno en la cuenta de resultados?Desde 15,00 €
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Sustainability: Bringing Life to Your Business
Barcelona, Ricardo; Berrone, Pascual; Eccles, Robert G.; Van Wassenhove, Luk N.Dossier DOS-8-EContabilidad y control, Gobierno corporativo, Marketing, Servicios y operacionesA new era is dawning in which social, environmental and economic value creation is bubbling up on the horizon.Desde 15,00 €
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Escatsa: La decisión de Reino Unido y Hungría - Nota de instructor
Palencia, Luis; García Pont, CarlosNota del Instructor ASNT-8Contabilidad y control, MarketingEsta nota del instructor acompaña al caso Escatsa, que describe y plantea un dilema de expansión internacional de una empresa local española en dos países diferentes, y para dos clientes diferentes a la vez. La escasez de resursos plantea cuál de las dos operaciones es más adecuada, o incluso si es correcto acometer ambas a la vez.Desde 0,00 €
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Focus Groups (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaEjercicio ME-8-EMarketingThis exercise is designed to enrich students' understanding of the "focus group" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one focus group and are given detailed guidelines and instructions on how to perform this task.Desde 8,20 €
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Escatsa: The UK and Hungary Decisions - Teaching Note
Palencia, Luis; García Pont, CarlosNota del Instructor ASNT-8-EContabilidad y control, MarketingThis teaching note goes with the case on Escatsa, which discusses the dilemma caused by the chance for a local Spanish company to undertake an international expansion to two different countries, working for two different clients at the same time. The shortage of resources leads to a consideration of which of the two operations is best, or even if it is worth undertaking both at the same time.Desde 0,00 €