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SAP 2014: Reaching for the Cloud
Lakhani, Karim R.; Iansiti, Marco; Fisher, NoahCaso HBS-614052-EServicios y operacionesIn May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy committed the company to a transition to cloud computing. The main driver behind this transition was the development of SAP HANA, an in-memory computing technology that combined database, ...Desde 8,20 €
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Ford Motor Company: Blueprint for Mobility
Lakhani, Karim R.; Iansiti, Marco; Fisher, NoahCaso HBS-614018-EServicios y operacionesMark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the radily expanding industry of personal mobility. Personal mobility required new technologies and business models that were intraditional at Ford, and Fields had to evaluate the traditional business model colliding with the new business model. To direct these new te...Desde 8,20 €