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WittyFeed 2.0: Virality Without Social Media - Teaching Note
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariNota del Instructor IVEY-8B19M133-EDirección estratégicaTeaching note for product 9B19M133.Desde 0,00 €
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Sony Pictures Networks India: Strategizing Humour Television Content - Teaching Note
Smita Pranav Kothari; Darshan Ashwin TrivediNota del Instructor IVEY-8B18M199-EDirección estratégicaTeaching note for product 9B18M199.Desde 0,00 €
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WittyFeed 2.0: Virality Without Social Media
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariCaso IVEY-9B19M133-EDirección estratégica, Iniciativa emprendedoraWittyFeed, an emerging digital content and technology company, was launched in September 2014 by three friends in the small Indian town of Indore. Within four years, the company had become one of the world’s largest creators and distributors of content thDesde 8,20 €
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Sony Pictures Networks India: Strategizing Humour Television Content
Darshan Ashwin Trivedi; Smita Pranav KothariCaso IVEY-9B18M199-EDirección estratégicaOn October 5, 2017, the chief executive officer of Sony India Pvt. Ltd. (Sony), in Mumbai, India, was concerned about the future of the television show Taarak Mehta Ka Ooltah Chashmah (TMKOC), which aired on the television channel Sri Adhikari Brothers Television (SAB TV), a general-entertainment channel owned by Sony. TMKOC was a flagship, family-friendly comedy show that had enjoyed top ratings for years. However, new comedy shows that featured...Desde 8,20 €