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Innovation at Caterpillar: The D7E Tractor
Carroll, G; Hoyt, DCaso SGSB-SM223-EDirección estratégicaIn 2009, Caterpillar shipped its first D7E tractor, an “electric drive” machine in which electric motors moved the tracks and blade, using electricity from a generator powered by a diesel engine. In an industry where new products provided performance gains of just a few percent, the D7E moved 10 percent more material per hour, using 10-30 percent less fuel that its predecessor. It was also easier to operate, had 40 percent fewer moving parts, a...Desde 8,20 €
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The Joffrey Ballet
Goldberg, A; Ittleton, M; Riopelle, K; Hoyt, DCaso SGSB-SM259-EDirección estratégicaThe Joffrey Ballet is a landmark Chicago nonprofit performing arts organization that helped shape the landscape of American ballet. In 2016, the Joffrey was at a point of transformation after a period of financial crisis and artistic decline. It had successfully raised $4 million for the widely anticipated new production of the Nutcracker. With annual revenues at around $20 million, this production represented a significant investment, and the or...Desde 8,20 €
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Del Mat Racetrack: Reinventing the Horse Racing Fan Experience
Foster, G; Hoyt, DCaso SGSB-SPM49-EDirección estratégica, Gobierno corporativoThoroughbred horse racing was in decline at the end of the 20th century and beginning of the 21st century. Nearly all metrics, from number of horses and races, to attendance, and amount wagered, was falling. Studies indicated this was likely to continue. Horse race tracks made their money from wagering—where once racing had a monopoly on gambling in the U.S., now there were a wide range of options for gamblers. Del Mar racetrack in California ...Desde 8,20 €
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The USGA and the State of Golf in the United States
Foster, G; Hoyt, DCaso SGSB-SPM52-EDirección estratégica, Gobierno corporativoThrough the first part of the twenty-first century, the number of people playing golf in the United States had been in decline. Fewer people played the game, they played less frequently, and more golf courses were closing than opening. Players complained that it took too long to play golf, new courses were too difficult, and the game was expensive and hard to learn. However, the professional game was thriving, with increasing prize money and t...Desde 8,20 €
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Stonestreet Farms: Making a Business in the "Sport of Kings"
FosterG; Hoyt, DCaso SGSB-SPM50-EDirección estratégica, Gobierno corporativoBy the early 21st century, the economics of thoroughbred horse racing in the United States was backwards – owners invested about four times as much money into the sport than the total amount of purse money available. Owners raced their horses as early as possible, and for as short a time as possible to prove that they were valuable for breeding—then sold them to breeding operations. The industry relied heavily on new entrants who had money from...Desde 8,20 €
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The USGA and the State of Golf in the United States - Teaching Note
Foster, G; Hoyt, DNota del Instructor SGSB-SPM52TN-EDirección estratégica, Gobierno corporativoThrough the first part of the twenty-first century, the number of people playing golf in the United States had been in decline. Fewer people played the game, they played less frequently, and more golf courses were closing than opening. Players complained that it took too long to play golf, new courses were too difficult, and the game was expensive and hard to learn. However, the professional game was thriving, with increasing prize money and t...Desde 0,00 €
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eBay's "Connected Technologies": Innovating Customer Engagement in the Retail Industry
Nair, H; Hoyt, DCaso SGSB-M349-EDirección estratégica, MarketingIn 2013 and 2014, eBay deployed several sets of large, interactive touch screens and related technologies in shopping malls and retail stores. These “connected technologies” were used in a variety of ways intended to benefit both shoppers and retailers. In one case, screens served as “digital storefronts” in four locations throughout New York City for a new fashion brand, Kate Spade Saturday. Shoppers could evaluate products using the screen...Desde 8,20 €
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HOB Boxing: Should Julio Cesar Chaves Jr. Fight on Cable or Pay-Per-View
Foster, G; Hoyt, DCaso SGSB-SPM51-EDirección estratégica, Gobierno corporativoProfessional boxing was once a mainstream sport, whose stars were widely known to the general public. Major fights were broadcast on network television. By the 2000s, the landscape had changed dramatically. Boxing had become a niche sport in the United States, few boxers were known beyond the hard-core fan base, top fights were only available on premium cable or pay-per-view (PPV), and other combat sports were on the rise.This case describes t...Desde 8,20 €
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HOB Boxing: Should Julio Cesar Chaves Jr. Fight on Cable or Pay-Per-View - Teaching Note
Foster, G; Hoyt, DNota del Instructor SGSB-SPM51TN-EDirección estratégica, Gobierno corporativoProfessional boxing was once a mainstream sport, whose stars were widely known to the general public. Major fights were broadcast on network television. By the 2000s, the landscape had changed dramatically. Boxing had become a niche sport in the United States, few boxers were known beyond the hard-core fan base, top fights were only available on premium cable or pay-per-view (PPV), and other combat sports were on the rise. This case describes ...Desde 0,00 €