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A Reverse-Innovation Playbook
Govindarajan, VijayArtículo HBS-R1204J-EDirección estratégicaReverse innovation--developing ideas in an emerging market and coaxing them to flow uphill to Western markets--poses immense challenges, because it requires a company to overcome the institutionalized thinking that guides its actions. That's why the experience of the automobile-infotainment division of Harman International is so impressive. The U.S.-based business, known for ultrasophisticated dashboard audiovisual systems designed by German engi...Desde 8,20 €
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Delivering World-Class Health Care, Affordably
Govindarajan, Vijay; Ramamurti, RaviArtículo HBS-R1311K-EDirección estratégicaIndia might appear to be the last place on earth where you would find health care innovation. Although government programs have finally brought some infectious diseases under control, the nation's ability to meet the basic medical needs of its citizens remains abysmal. However, necessity spawns innovation. Despite the pressing demand and constrained supply, a few relatively new Indian hospitals have devised ways of providing world-class health ca...Desde 8,20 €
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Planned Opportunism
Govindarajan, VijayArtículo HBS-R1605C-EDirección estratégicaPlanned opportunism is the author's term for responding to an unpredictable future by paying attention to weak signals--early evidence of emerging trends from which it is possible to deduce important changes in demography, technology, customer tastes and needs, and economic, environmental, regulatory, and political forces. That attention gives rise to fresh perspectives and nonlinear thinking, which help an organization imagine and plan for vario...Desde 8,20 €
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How GE Is Disrupting Itself
Immelt, Jeffrey R.; Govindarajan, Vijay; Trimble, ChrisArtículo HBS-R0910D-EDirección estratégicaFor decades, General Electric and other industrial-goods manufacturers based in rich countries grew by developing high-end products at home and distributing them globally, with some adaptations to local conditions - an approach known as glocalization. Now they must do an about-face and learn to bring low-end products created specifically for emerging markets into wealthy markets. That process, called reverse innovation, isn't easy to master. It r...Desde 8,20 €