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Mapping Your Competitive Position
D'Aveni, Richard A.Artículo HBS-R0711G-EDirección estratégicaA price-benefit positioning map helps you see, through your customers' eyes, how your product compares with all its competitors in a market. You can draw such a map quickly and objectively, without having to resort to costly, time-consuming consumer surveys or subjective estimates of the excellence of your product and the shortcomings of all the others. Creating a positioning map involves three steps. First, define your market to include everythi...Desde 8,20 €
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The 3-D Printing Revolution
D'Aveni, Richard A.Artículo HBS-R1505B-EDirección estratégicaThe use of 3-D printing, also known as additive manufacturing, has moved well beyond prototyping, rapid tooling, trinkets, and toys. Companies such as GE, Lockheed Martin, and BMW are switching to it for industrial production at scale. More companies will follow as the range of printable materials continues to expand. Already available are basic plastics, photosensitive resins, ceramics, cement, glass, numerous metals, thermoplastic composites (s...Desde 8,20 €
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The Proliferation Trap: How to Manage Multiple Threats to Your Competitive Position
D'Aveni, Richard A.Capítulo de Libro HBS-5690BC-EDirección estratégicaThe fragmentation of markets and new, more focused business models have created many narrower markets where there once were a few broad ones. If rivals are using these new, narrower positions to slice away slivers of your market, you have become a victim of the proliferation trap. But you cannot fight everyone, everywhere, all the time. In this chapter, Richard A. D'Aveni shows how to go into battle. He first describes the telltale signs of the p...Desde 8,20 €
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The Deterioration Trap: How to Use Market Power to Beat the Low-End Competitors
D'Aveni, Richard A.Capítulo de Libro HBS-5697BC-EDirección estratégicaThe deterioration commodity trap occurs when a low-end competitor creates a dominant position that expands the market share at the low end. Like a black hole, the low-end competitor literally swallows up positions around it. Is your company in danger of falling victim to a low-end competitor? In this chapter, Richard A. D'Aveni offers a probing set of questions and characteristics that will help you determine if your company is at risk. He shows ...Desde 8,20 €
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The Three Commodity Traps: From Diamonds to Glass--Is Your Company at Risk
D'Aveni, Richard A.Capítulo de Libro HBS-5688BC-EDirección estratégicaCompanies around the world are increasingly falling prey to commoditization. As India and China exert their incredible economic potential, and technology continues to make major forward leaps, many companies' once-unique products or services become indistinguishable from others in the market. These companies find that they can hold their prices and lose market share, or they can hold market share only by lowering their prices. In either case, the...Desde 8,20 €
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The Escalation Trap: How to Manage the Escalating Momentum of One-upsmanship-Escape the Competitive Cycle
D'Aveni, Richard A.Capítulo de Libro HBS-5691BC-EDirección estratégicaHave you and your rivals become locked into a game of one-upmanship-each trying to outdo the other by offering the customer more benefits at the same or a lower price? Customers get more and more for their money. You lose out. If so, you've fallen into what Richard A. D'Aveni calls the escalation commodity trap. In this chapter, D'Aveni diagnoses the characteristics and causes of the escalation trap and offers strategies to help companies climb b...Desde 8,20 €
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The Diamond in the Rough: How to Keep Finding Your Best Competitive Position-as Market Dynamics Change
D'Aveni, Richard A.Capítulo de Libro HBS-5692BC-EDirección estratégicaSpotting a threat of commoditization-and taking preventative action-is a critical survival skill for your organization. At the same time, for those prepared to seize the day, commoditization can present opportunities as well as threats. How do you exploit these windows of opportunity? In this chapter Richard A. D'Aveni explores a different perspective on dealing with commodity traps-anticipating them so you can stake out an advantageous position....Desde 8,20 €