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Transformation Through Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37-EDirección estratégica, Innovación y cambio, Servicios y operacionesDesign thinking is a vital tool for growth and innovation. This dossier shows you how to use it successfully.Desde 15,00 €
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Transforma tu empresa con el Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37Dirección estratégica, Innovación y cambio, Servicios y operacionesTransformar la empresa requiere un enfoque de dirección que permita el cambio ordenado. El design thinking puede jugar un papel imprescindible en este proceso.Desde 15,00 €
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Design Thinking in Action: South Western Railway (A), (B), and (C) - Teaching note
Liedtka, Jeanne M.;Nota del Instructor DARDEN-S-0377TN-EDirección estratégicaTeaching note for products S-0377, S-0378, S-0379Desde 0,00 €
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Got an Idea for Your Business? Test Your Assumptions!
Liedtka, Jeanne M.Artículo ART-3170-EDirección estratégica, Innovación y cambioBusiness people are primed to take action to change the present and solve problems. But by jumping straight to solutions before they have thoroughly explored the current reality of the user experience, their grand ideas may fall flat. Although starting with a solution is rarely the best way to go, the author provides tips for those who go this route, suggesting how they can still leverage the design-thinking model to test assumptions and get back...Desde 8,20 €
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Introduction to Strategy
Lenox, Michael; Liedtka, Jeanne M.; Snell, Scott A.; Harris, Jared D.Nota técnica DARDEN-S-0183-EDirección estratégicaStrategy is complex, requiring clarity about organizational objectives as well as the variety of external forces-competitive, economic, and technological-that come into play. Ultimately, strategy is an integrative exercise. This technical note provides a concise basis for a comprehensive discussion of strategic concerns.Desde 8,20 €
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Redhook Ale Brewery
Harris, Jared D.; Lenox, Michael; Liedtka, Jeanne M.; Goldberg, RebeccaCaso DARDEN-S-0230-EDirección estratégicaIn 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there already were massive large-batch breweries that were profitable, publicly traded firms, Redhook was different: it embodied the ethos and grassroots beginnings of the microbrew movement. Still, Shipman wondered about the potential of the craft-brewing in...Desde 8,20 €
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Strategic Conversations at Suncorp Commercial Insurance (B)
Liedtka, Jeanne M.Caso DARDEN-S-0160-EDirección estratégicaThe “Strategic Conversations at Suncorp Commercial Insurance” case series examines the actions taken by the senior executives of the Australian-based Suncorp Commercial Insurance, working with strategy consultant 2nd Road, to build an aligned and committed workforce following a difficult merger with a rival insurer, Promina Group. The A case outlines both the process used, which features the widely participative “strategic conversation” developed...Desde 5,74 €
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Strategic Conversations at Suncorp Commercial Insurance (C)
Liedtka, Jeanne M.Caso DARDEN-S-0161-EDirección estratégicaThe “Strategic Conversations at Suncorp Commercial Insurance” case series examines the actions taken by the senior executives of the Australian-based Suncorp Commercial Insurance, working with strategy consultant 2nd Road, to build an aligned and committed workforce following a difficult merger with a rival insurer, Promina Group. The A case outlines both the process used, which features the widely participative “strategic conversation” developed...Desde 5,74 €
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Learning Launches: Growth Results from Experimental Learning
Hess, Edward D.; Liedtka, Jeanne M.Nota técnica DARDEN-S-0198-EDirección estratégicaIn this note, the author discusses how research shows that consistent growth companies engage in growth experiments or tests to gather better data to be used in determining which growth ideas are worth investing in. A Learning Launch is described as a process that can be used to do those growth experiments. Students will be shown that by doing Learning Launches, a business can evaluate many growth ideas quickly and cheaply, allowing it to gain be...Desde 8,20 €
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Strategic Conversations at Suncorp Commercial Insurance (A)
Liedtka, Jeanne M.Caso DARDEN-S-0159-EDirección estratégicaThe “Strategic Conversations at Suncorp Commercial Insurance” case series examines the actions taken by the senior executives of the Australian-based Suncorp Commercial Insurance, working with strategy consultant 2nd Road, to build an aligned and committed workforce following a difficult merger with a rival insurer, Promina Group. The A case outlines both the process used, which features the widely participative “strategic conversation” developed...Desde 8,20 €