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The Rise of Apple
Barnett, William; Schifrin, DebraCaso SGSB-SM260-EDirección estratégicaBetween 2000 and 2016 Apple introduced a number of new products and services that dramatically expanded the company’s scope well beyond its traditional market position in computers. Over that period, the direction of the company changed and evolved almost as dramatically. This note summarizes the major events along the way and how the Apple leadership spoke of these changes. Apple’s new products and services included the launches of iTunes, the i...Desde 8,20 €
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Hyundai Motor Group: Fast Follower to Game Changer
Barnett, William; Rhee, Mooweon; Kim, Jae-GuCaso SGSB-SM364-EDirección estratégicaIn 2022, Hyundai Motor Group had become the world’s third-largest automaker by sales volume. Under Executive Chair Euisun Chung’s leadership, HMG was shaping its vision as a “game changer” in the global automotive industry. The company no longer viewed itself as a traditional car manufacturer, but as a provider of smart mobility solutions. The case study explores Hyundai’s strategies to pivot beyond the “fast follower” mission that had guided i...Desde 8,20 €
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Boubyan Bank: Driving Digital Banking in the Middle East
Barnett, William; Siegel, Robert; AlJasem, LailaCaso SGSB-SM338-EDirección estratégicaBoubyan Bank in 2009 was Kuwait’s smallest bank, with 10 branches located in commercial areas—and an increasing number of non-performing loans as the fallout from the 2008 global financial crisis continued. The case study tracks what happened following the bank’s acquisition by the National Bank of Kuwait, a conventional bank that looked to bring in an Islamic bank to service customers who needed products and services structured to adhere to prin...Desde 8,20 €
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SK's Double Bottom Line: Challenges and Way Forward
Jang, Yong Suk; Rhee, Mooweon; Chey, Tae-won; Barnett, WilliamCaso SGSB-SM324-EDirección estratégicaSK Group, one of Korea’s largest conglomerates, announced its Double Bottom Line (DBL) initiative in 2018. In January 2019, Chairman Tae-won Chey unveiled the company’s pledge not only to monitor and report SK’s social value, but also see social value account for 50 percent of the company’s key performance indicators. This case study follows SK’s shift to DBL management and efforts to place social value at the core of its business model. Social...Desde 8,20 €
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Innovium 2018
Barnett, William; Salama, Morgan; Johnson, ChristyCaso SGSB-SM306-EDirección estratégicaInnovium has been focusing on disrupting an entrenched space . After getting product market fit the company wrestles with how to scale up, how to build a strong culture and how to raise more funds.Desde 8,20 €
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The Rise of AmorePacific
Barnett, William; Rhee, Mooweon; Shin, DongyubCaso SGSB-SM274-EDirección estratégicaIn 2017, AmorePacific (AP) was the world’s seventh-largest cosmetics, competing head-to-head with leading companies like L’Oréal and Estée Lauder. This case describes AP’s unique approach to beauty products, which reflected the corporate credo of “Harmony and Balance” and other philosophies that traced their roots in Eastern philosophy. AP’s view of yin and yang, for instance, was integral to the company’s approach to R&D. The case also looks at ...Desde 8,20 €