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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy
Michael Taylor; Robert BremnerCaso IVEY-9B12A038-EDirección estratégica, MarketingNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Desde 8,20 €
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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy (Spanish version)
Michael Taylor; Robert BremnerCaso IVEY-9B12AS038Dirección estratégica, MarketingNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Desde 8,20 €
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Best Optical
Michael Taylor; Ken MarkCaso IVEY-9B11A013-EDirección estratégica, Iniciativa emprendedora, MarketingThe new vice president and general manager of Best Optical Ltd. is trying to formulate a strategy in response to his competitors’ actions. Best Optical is a distributor of vision hardware and other distributors are buying up retail outlets and threatening to shut Best Optical out of the market. The vice president has to decide how to respond to the threat and what implications his response will have on Best Optical’s business.Desde 8,20 €
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Hill & Levene Schools of Business : 2020s Business Education
Dwight Heinrichs; Michael TaylorCaso IVEY-W26088-EDirección estratégica, MarketingThe Hill & Levene Schools of Business (HLSB) Paul J. Hill Business School at the University of Regina, were considering widely divergent strategic alternatives, in what was expected to be a new and permanently altered post Covid-19 competitive environmentDesde 8,20 €
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Hill & Levene Schools of Business : 2020s Business Education - Teaching Note
Dwight Heinrichs; Michael TaylorNota del Instructor IVEY-W26089-EDirección estratégica, MarketingTeaching note for product W26088.Desde 0,00 €
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Datavast Inc.: The Target Segment Decision
Michael Taylor; Maggie HaoCaso IVEY-9B12A020-EDirección estratégica, Iniciativa emprendedora, MarketingDatavast Inc., a product designer and manufacturer based in China, had just launched its new private cloud storage product, the Data Security Box. The general manager of Datavast was faced with the dilemma of who to sell this product to. He determined that segmenting by size was the most effective method, as customers in different industries and regions did not have very different needs or buying characteristics. However, SMEs (companies with 200...Desde 8,20 €
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Canadian Western Agribition: Beefing up the Growth Strategy
Tatiana Levit; Michael TaylorCaso IVEY-9B15A002-EDirección estratégica, MarketingIn early June 2014, the chief executive officer of Canadian Western Agribition, a not-for-profit organization, is reviewing the results of its 2013 agricultural show, a fair that takes place every November in Regina, Saskatchewan. The week-long event includes the largest livestock show in Canada, an extensive agribusiness tradeshow, a large marketplace of home products, a rodeo competition, and entertainment and educational programs that have a f...Desde 8,20 €
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Sales Force Management Is for Leaders (Not Closers)
Michael TaylorArtículo IVEY-9B15TD01-EDirección estratégicaIt is widely accepted that the role of any organizational leader involves defining and implementing winning strategies, optimizing resources, developing talent and creating enablers for higher growth and performance, while delivering results. However, it is also commonly believed that sales managers are merely in charge of driving orders and meeting quotas. This needs to change. Today’s competitive market demands that sales force leaders possess ...Desde 8,20 €
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Kat Rose Inc. - Sponsoring All-Star Cricket: A Selling Dilemma
Michael Taylor; Syed Saad KarimCaso IVEY-9B14A033-EDirección estratégica, Iniciativa emprendedora, MarketingHeadquartered in Mississauga, Ontario, Kat Rose was founded in 2009 to produce small strategic business conferences and corporate hospitality events. After mixed success, it was presented with an opportunity in 2011 to organize a cricket match in Toronto. Although sports were not on its radar, the company decided to use the project as a base for expansion. It put in place an aggressive advertising plan, largely aimed at South Asian and West India...Desde 8,20 €
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Johnson Controls International Plc: Managing Strategic Accounts - Teaching Plan
Michael TaylorNota del Instructor IVEY-W25579-EDirección estratégica, MarketingTeaching note for product W25578.Desde 0,00 €