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Just Us! Coffee Roasters
Julia Sagebien; Scott Skinner; Monica WeshlerCaso IVEY-9B06A027-EDirección estratégica, MarketingThe founders of Just Us! Coffee Cooperative (Just Us!) are involved in a strategic planning process. The growing demand and acceptance of fair trade products is good news for the industry and opens many opportunities for Just Us!, but there are also risks. Just Us! will likely face increased market competition from major U.S. retail coffee brands and Canadian supermarket brands, pressure on margins as more brands crowd the shelves, and more compe...Desde 8,20 €
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Just Us. Community-based Tourism
Ian McKillop; Julia Sagebien; Alba BruguerasCaso IVEY-9B10M108-EDirección estratégica, Iniciativa emprendedora, MarketingThe development coordinator for Just Us! Development Education Society (JUDES) was reviewing the preliminary agenda for the JUDES Annual General Meeting (AGM). The meeting would take place some time between May 1 and May 14, 2010, during Canada’s National Fair Trade Weeks. The coordinator was preparing her to-do list for the event. Just Us!, a Nova Scotia-based cooperative that offered fair trade products, had a very loyal regional following, and...Desde 8,20 €
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Dealing with the New Cuba
Paolo Spadoni; Julia SagebienArtículo IVEY-9B15TA07-EDirección estratégicaSpeculation that a move toward normalization of relations between Cuba and the United States might be imminent has been a recurring theme for decades. While the actual move toward normalization took many years longer than expected, President Raúl Castro has reformed Cuba’s moribund economy more along market lines. And on December 17, 2014, Castro and U.S. President Barack Obama jointly announced a historic agreement to begin normalizing relations...Desde 8,20 €
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Windhorse Farm's Eco-Woodshop Guitar Top Decision
Julia Sagebien; Annika TamlynCaso IVEY-9B08M066-EDirección estratégica, Iniciativa emprendedoraThe owner of Windhorse Farm (WHF), a sustainably run woodlot and woodshop in Nova Scotia that produces building products as well as tonewood (wood used for guitar, mandolin, violin tops), is reaching retirement age. Since there is no heir apparent to run the businesses, he needs to determine whether he should stay in or exit the building products business and/or the tonewood business. The decision must conform to the criteria set out by the four ...Desde 8,20 €
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Wal-Mart Puerto Rico: Promoting Development Through a Public-Private Partnership
Myrna Comas; Julia SagebienCaso IVEY-9B10M024-EDirección estratégica, Iniciativa emprendedora, MarketingSowing the Development of the Country (SDC) was a public-private partnership between Wal-Mart Puerto Rico (Wal-Mart PR), the island's Department of Agriculture as well as its Economic Development Bank (EDB), two NGOs Caborroje's Pro Salud y Ambiente (Caborroje's Pro Health and Environment) and ConectaRSE (a corporate social responsibility (CSR) promotion non-governmental organization(NGO)), and a group of local farmers. The objective of the proje...Desde 8,20 €
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MacTara Limited and the Wood Products Industry in Nova Scotia
Julia Sagebien; Rick ShaverCaso IVEY-9B07M070-EDirección estratégicaThe case centers around the strategic planning retreat of MacTara Limited (MacTara), the largest wood products company in Nova Scotia. While there are some very good opportunities for the company in some sectors, like wood pellets for fuel (high demand for inexpensively priced renewable energy sources), the Canadian lumber industry as a whole is not attractive at this time (distortionary effects of the Canadian-U.S. softwood lumber dispute, low p...Desde 8,20 €
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Trouble in Paradise: Stakeholder Conflict in the Paseo Caribe Project
Gwendolyn Toro; Julia Sagebien; Victor QuiñonesCaso IVEY-9B10M018-EDirección estratégica, Iniciativa emprendedoraThe case centres on the many controversies surrounding the Paseo Caribe real estate development project in San Juan, the capital of Puerto Rico. The project developers had to contend with large demonstrations, civil disobedience, government intervention, legal proceedings and costly delays as a result of allegations that there had been multiple irregularities in the permit-granting processes and that the project had been built on public domain la...Desde 8,20 €
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Taino Construction Supplies: Managing Innovation Risks at an SME in a Small, Developing Nation
Carmen Rios Figueroa; Julia SagebienCaso IVEY-9B09M085-EDirección estratégica, Iniciativa emprendedoraThe president of Taino Construction has to make several strategic decisions that can guide the firm during very difficult times for the construction industry - globally and locally. He is trying to find ways to capitalize on the company's innovations and international advantages. At the same time, he is trying to adapt the company to the needs of the local market, which requires smaller volumes and simpler products. In order to do this, managemen...Desde 8,20 €
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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States
Victor Quiñones; Julia Sagebien; Marisol Perez-Savelli; Eva Perez; Jennifer CatinchiCaso IVEY-9B09A020-EDirección estratégica, Iniciativa emprendedora, MarketingTwo inexperienced, but strongly committed, entrepreneurs face the hassles of a new venture: exporting dough from Puerto Rico to cities in the United States with large numbers of Puerto Rican immigrants who are longing nostalgically for their beloved pan sobao (bread made with vegetable shortening). With thousands of Puerto Ricans living in and/or moving to the United States and after several incidents of fraud by partners of the entrepreneurs, th...Desde 8,20 €
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From Patrimonio Hoy to Arte en Concreto: Tailoring a Social Responsibility Program at CEMEX Puerto Rico
Myrna Comas; Circe Niezen; Julia SagebienCaso IVEY-9B09M083-EDirección estratégica, Iniciativa emprendedoraThis case examines how CEMEX adapted its flagship corporate social responsibility (CSR) program (Patrimonio Hoy) to the specific socio-economic realities of Puerto Rico - Fundacion Arte en Concreto (the Foundation). The Foundation was a partnership between a number of entities in the private, public and not for profit sector. For CEMEX, the main partner and founder, Arte en Concreto provided a way to promote concrete as an art form while contribu...Desde 8,20 €