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Uber(US): The Push for Autonomous Vehicles
Thompson S.H. Teo; Vivien K.G. LimCaso IVEY-9B20D022-EDirección estratégica, Servicios y operacionesSince early 2015, Uber had been investing heavily in research and development for its autonomous vehicles to revolutionize the ride-hailing industry and provide better ways of competing and fulfilling its promise of profitability to investors. Constant inDesde 8,20 €
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Korean Air: The Nut Rage Incident
Thompson S.H. Teo; Mei Jie ZhaoCaso IVEY-9B15D017-EDirección estratégica, Servicios y operacionesIn December 2014, after receiving poor service on a flight, a senior vice president at Korean Air lashed out at the flight attendants and delayed the flight’s departure until the chief attendant was returned to the gate. Following a tepid apology from her father, Korean Air’s chief executive officer, her actions drew a public backlash because they exposed the sense of entitlement prevalent among rich family conglomerates in South Korea. How shoul...Desde 8,20 €
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Singapore Post Ltd.: Recurrent Service Failures
Thompson S.H. Teo; Jitao Chen; Felicia, Li Peng Lim; Yu Zhen Goh; Qian Bing Lim; Pei Yi Lee; Shi Khin Tan; Vanessa Jia Hui KwaCaso IVEY-9B19D021-EDirección estratégica, Servicios y operacionesFor 160 years, Singapore Post had been one of Singapore’s main postal service providers, delivering trusted and reliable postal services to homes and businesses. However, in 2019, Singapore Post was plagued by recent service lapses and operational problemDesde 8,20 €
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Google Glass: Development, Marketing and User Acceptance
Thompson S.H. Teo; Kian Teck Chua; Zhiyi Yong; Timothy Dao Sheng Lim; Jonathan Jun Jie BoonCaso IVEY-9B15M096-EDirección estratégica, Iniciativa emprendedoraThis case introduces the key features of Google’s wearable technology product “Glass” and illustrates the tensions that Google faced over the development and marketing of this product. The case goes on to highlight the growing backlash that Google experienced when promoting Glass.Desde 8,20 €
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Standard Chartered Bank Singapore: Embracing the Silver Lining - Teaching Note
Thompson S.H. Teo; Sok Chin Lim; Jun Xian Lau; Yun Shan Amanda ChuaNota del Instructor IVEY-8B18M108-EDirección estratégicaTeaching note for product 9B18M108.Desde 0,00 €
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Insights Analytics: Technology for a Knowledge Management Program
Rohit Nishant; Thompson S.H. Teo; Mark Goh; Sameer AgarwalCaso IVEY-9B14E018-EDirección estratégica, Tecnologías de la informaciónLeading analytics firm, Insights Global Analytics, handled many analytics processes and projects requiring extensive domain and statistical expertise. Employees with prior analytics experience had skill-sets that could be utilized for other projects. Analysts and consultants working on business research projects had strong domain knowledge about various technological trends. However, sometimes one team did not know about the rich skills possessed...Desde 8,20 €
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Changsheng Bio-Technology Co. Ltd. (China): Fallout from the Vaccines Scandal
Thompson S.H. Teo; Jialiang LiuCaso IVEY-9B19C027-EDirección estratégica, Liderazgo y Dirección de personasIn 2018, Changsheng Bio-technology Co., Ltd. (Changsheng), a leading biopharmaceutical company and one of the market leaders in vaccines, was found to have falsified its production and inspection data and to have sold substandard vaccines in the Chinese mDesde 8,20 €
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Standard Chartered Bank Singapore: Embracing the Silver Lining
Thompson S.H. Teo; Sok Chin Lim; Jun Xian Lau; Yun Shan Amanda ChuaCaso IVEY-9B18M108-EDirección estratégicaStandard Chartered Bank (Singapore) Limited (Standard Chartered) was part of an international banking group that focused on the creation of wealth across Asia, Africa, and the Middle East. As part of its commitment to corporate social responsibility, Standard Chartered launched a project in 2012 called Silver Lining, a community project that aimed to support elderly Singaporeans in meeting their financial and health care needs. Silver Lining had ...Desde 8,20 €