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Ethics: Awareness
Snowberg, ErikCaso HBS-720435-EÉtica empresarial y Responsabilidad Social CorporativaIn August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial wellbeing of its customers. One domain where this was particularly relevant was in its bank-issued credit card business, where customers routinely selected cards that although profitable for the bank could be a poor fit for customers' needs - leading to low satisfaction scores, cancellation...Desde 8,20 €
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The Business of Pain: Johnson & Johnson and the Promise of Opioids (B)
Snowberg, Erik; Fetter, Trevor; Schulman, Amy W.Caso HBS-720423-EÉtica empresarial y Responsabilidad Social CorporativaThis case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying to serve multiple stakeholders. In 2007, Johnson & Johnson's (J&J) subsidiary Janssen has to decide whether or not to launch a new opioid painkiller-the first such launch in 25 years-amidst growing concerns about opioid abuse in the U.S. The (A) case starts with the history of human interactio...Desde 5,74 €