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TV Advertising Pricing at Regional Broadcast Network (B) - Teaching note
Popescu, Dana; Goldberg, RebeccaNota del Instructor DARDEN-QA-0967TN-EAnálisis de decisionesEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Desde 0,00 €
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TV Advertising Pricing at Regional Broadcast Network (B)
Popescu, Dana; Goldberg, RebeccaCaso DARDEN-QA-0967-EAnálisis de decisionesEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Desde 5,74 €
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TV Advertising Pricing at Regional Broadcast Network (A)
Popescu, Dana; Goldberg, RebeccaCaso DARDEN-QA-0966-EAnálisis de decisionesEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Desde 8,20 €
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TV Advertising Pricing at Regional Broadcast Network (A) - Teaching note
Popescu, Dana; Goldberg, RebeccaNota del Instructor DARDEN-QA-0966TN-EAnálisis de decisionesEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Desde 0,00 €
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Demand Unconstraining Methods
Popescu, Dana; Boatright, BenjaminNota técnica DARDEN-QA-0934-EAnálisis de decisionesThis technical note examines two common methods for estimating customer demand using historical data observations that are constrained by availability. First, this note explains how to leverage the averaging method for unconstraining the demand of airline ticket bookings. Next, the expectation-maximization algorithm is introduced using historical product sales data. Both examples rely on fictious data, and an accompanying Excel workbook provides ...Desde 8,20 €