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Paytm: Facing a Targeting Dilemma in a Competitive Market
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RCaso IVEY-W27743-EAnálisis de decisiones, MarketingPaytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million use...Desde 8,20 €