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Vishwa Foundation: Propagating the Ancient Wisdom of Holistic Well-Being - Teaching Note
Vinit Dani; Ramesh AvadhanamNota del Instructor IVEY-W33356-EAnálisis de decisiones, MarketingTeaching note for product W33355.Desde 0,00 €
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Vishwa Foundation: Propagating the Ancient Wisdom of Holistic Well-Being
Vinit Dani; Ramesh AvadhanamCaso IVEY-W33355-EAnálisis de decisiones, MarketingThe international Vishwa Foundation (Vishwa), based in India, was started four decades ago to promote holistic healing and wellness based on the tenets of swaasthya and ancient Ayurvedic texts. Vishwa had revived the Vedic tradition of Agnihotra, or fire-offering, a daily ritual performed at the auspicious hours of dawn and dusk. The organization offered spiritual products that used Agnihotra ash as a key ingredient, offering a unique and traditi...Desde 8,20 €