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Walker Advertising: Los Defensores and 1-800-THE - LAW2
Albert, Michael; Yemen, Gerry; Yeaton, SaulCaso DARDEN-QA-0912-EAnálisis de decisionesWhile organizations have been collecting data for years, not all businesses have the talent, culture, and systems in place in order to take advantage of their data. This case uses Walker Advertising, a company that partnered with law firms to advertise their services, to discuss broader themes around the role of data science in a traditional business. Predictive modeling is a crucial function of business to gain insights around allocating and uti...Desde 8,20 €