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Opening Casino Jack
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; Green, Andrew; Fennell, TempleCaso DARDEN-QA-0827-EAnálisis de decisionesTemple Fennell, CEO of ATO Pictures, recalled the distribution of ATO’s first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey’s Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film’s advertising and distribution.Desde 8,20 €
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Tweets, Retweets, and Entrepreneurship
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, Yael; Friedman, Sasha; Greenfield, JohnCaso DARDEN-QA-0838-EAnálisis de decisionesThis case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through tweets and retweets. It also provides information about Twitter’s history, format, and publicly available data analytics.Desde 8,20 €
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Ariake Arena
Grushka-Cockayne, Yael; Hasegawa, TatsuyaCaso DARDEN-QA-0889-EAnálisis de decisionesShimizu Corporation, a Japanese construction company, has been selected as the prime contractor to build a gymnastics arena for use in the Tokyo 2020 Olympic Games. Based on company cost estimates, the project provides a 7.4% return on costs, well below the company’s required 8% for projects of this size and scope. A senior officer in the company is charged with reviewing the proposed terms of the contract and either accepting or suggesting new t...Desde 8,20 €
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Project Scoping
Grushka-Cockayne, Yael; Ridgway, GriffithNota técnica DARDEN-QA-0960-EAnálisis de decisionesA project’s scope specifies the work needed to deliver a product, service, or result, given specified features and functions. At its core, scoping a project requires accurately predicting the allocation of resources for a given initiative in a way that forecasts answers to questions about performance, including timeline, cost, and deliverables. Such a skill is highly valued by organizations but is rarely taught formally. This technical note off...Desde 8,20 €
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HealthCare.gov (A)
Grushka-Cockayne, Yael; Ward, BrianCaso DARDEN-QA-0836-EAnálisis de decisionesThis case follows the rollout of HealthCare.gov, the website that allows consumers to compare plans and purchase health insurance online as part of the Patient Protection and Affordable Care Act. The website was plagued with problems from the start, including missed launch dates, faulty functionality, and ballooning costs. But despite the issues, was the project a success?Desde 8,20 €
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Flex Technology
Grushka-Cockayne, Yael; Carraway, Robert L.; Sorenson, TravisCaso DARDEN-QA-0811-EAnálisis de decisionesAfter years of development, William Krause knew that 2014 was the year to “go big or go home.” His Flexible Herbert Screw, a medical device intended to support the healing of fractured collarbones (clavicles), was ready for launch, and he had accumulated the necessary cash-$1 million by his reckoning-needed to comfortably see him through the start-up phase. Although evidence in favor of the invasive device was still inconclusive, other key player...Desde 8,20 €
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Surveying Professional Forecasters
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.Caso DARDEN-QA-0805-EAnálisis de decisionesThis case illustrates how averaging point forecasts harnesses the wisdom of crowds. Students access data from the Survey of Professional Forecasters (SPF) and compare the performance of the crowd (i.e., the average point forecasts) to the average performance of the individual panelists and the best performer from the previous period.The case is intended for use in a class on forecasting, and the instructor can present it in three ways: with all n...Desde 8,20 €
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A/B Testing at Vungle
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; De Reyck, Bert; Fragkos, IoannisCaso DARDEN-QA-0821-EAnálisis de decisionesTwo recently graduated MBA students are tasked with developing an ad-serving learning algorithm for a mobile ad-serving company. The case illustrates the way in which hypotheses can be tested in an A/B format or "horse race" in order to establish customer preferences and superior profitability. The case was written for a course elective covering hypothesis testing.Desde 8,20 €
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Set in Stone
Grushka-Cockayne, Yael; Crama, Pascale; Tang, Elizabeth; Banerjee, ArupCaso DARDEN-QA-0814-EAnálisis de decisionesIn 2013, the new general manager at Dominion Granite and Marble (DGM), a successful Virginia granite-fabrication company, was convinced DGM would benefit from substantially speeding up its sales process. Getting quotes in the hands of potential customers quickly was the first step. In particular, a new website with online quotation capabilities would go a long way toward capitalizing on the traffic DGM’s website already experienced and give the c...Desde 8,20 €
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HealthCare.gov (B)
Grushka-Cockayne, Yael; Carnahan, Elizabeth; Kim, HyeongjinCaso DARDEN-QA-0888-EAnálisis de decisionesPressure was mounting on the project managers responsible for the development of the federally facilitated marketplace (FFM) for HealthCare.gov. Two years had passed since President Barack Obama signed the Patient Protection and Affordable Care Act, commonly referred to as the Affordable Care Act (ACA) or Obamacare, his landmark health care overhaul, into law on March 23, 2010. The U. S. Department of Health and Human Services (HHS) had delegate...Desde 5,74 €