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Media Markt: A Successful Model for the 21st Century
Sachon, Marc; Laux, EricCaso P-1118-EAnálisis de decisiones, Servicios y operacionesThe case describes the history and business model of Media Markt, part of Media Saturn Holding (MSH), which forms part of Germany's Metro Group. Media Markt contributes a major share of MSH's 20 billion in sales and together they are Europe's largest consumer electronic retailer by far. On a global level, only Best Buy of the United States has more sales than MSH. The case provides details of Media Markt's business model and allows the students ...Desde 8,20 €