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Food Truck Forecaster
Mehmet A. Begen; Jen Littleton; Samantha Wong; Rob YellinCaso IVEY-9B16E033-EAnálisis de decisionesIn 2014, the owner of a food truck based in Hamilton, Ontario, was looking over the first year of her operations. In addition to working in Hamilton, she had tried to maximize her revenues by driving to several other cities and charging various prices for each burger, depending partly on the fresh ingredients available in each city. Besides location, the owner had collected data on a few other factors—the weather, the day of the week, the city’s ...Desde 8,20 €