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Axel Springer en 2016: de la transformación a la aceleración
Burgelman, Robert A.; Siegel, Robert E.; Kissick, RyanCaso SGSB-E610Análisis de decisionesAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Desde 8,20 €