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Roast, Grind, Brew, Kickstart
Grushka-Cockayne, Yael; Koes, Alexander; Reiss, MathewCaso DARDEN-QA-0900-EAnálisis de decisionesThis case describes an entrepreneur who turns to Kickstarter to help launch a product and satisfy investor requests to prove the market. The case discusses the decisions that need to be made with regards to launching a campaign, and analyzes ways to increase the likelihood that the campaign will be successful. Accompanying datasets give students access to thousands of past campaigns, which can be used to determine the factors that impact campaign...Desde 8,20 €