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Jia Wu Goes West
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-4-EAnálisis de decisiones, MarketingThe objective of this case is to illustrate forecasting with monthly sales data. It is based on historical data for household goods sales in the United Kingdom from January 1997 to December 2011. Students are challenged to develop a model for this data and to calculate a forecast for 2012 sales based on that model. There is a companion IESE focus case, ADFC-3 "The Jia Wu Expansion," which describes Jia Wu's earlier expansion to Australia. The pur...Desde 8,20 €
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The Barcelona Mobile World Congress
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-1-EAnálisis de decisionesPopulations are usually too big to be observed in their entirety. What we do, in practice, is to draw a sample from the population, perform our statistical analysis on the sample and extrapolate our results to the population. This is an example of statistical inference. The objective of the case is to illustrate a simple exercise of inference. The data set, supplied in an Excel file (mwc-data.xls), contains the results of a customer service satis...Desde 8,20 €
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The Jia Wu Expansion
Alegre, Inés; Canela, Miguel ÁngelFocused Case ADFC-3-EAnálisis de decisiones, MarketingSales forecasting is needed for planning. This case describes a situation in which monthly sales forecasts can be produced using very elementary methods. The case may be used as an introduction to this topic. Ideally, it should be followed by other cases in which more advanced methods should be employed. The objective of the case is to illustrate a simple forecasting method for monthly sales data. The data set, supplied in an Excel file (jiawu-a...Desde 8,20 €
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San Francisco: valoración inmobiliaria
Ibarra, Alberto; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-6Análisis de decisionesUn MBA tiene que ayudar a un amigo a identificar propiedades inmobiliarias que podrían ser una buena inversión para obtener rentabilidad a medio o largo plazo. El MBA accede a listados de propiedades, que pueden añadirse a un modelo de regresión para predecir los precios y, al compararlos con los precios de mercado, permiten identificar posibles oportunidades de inversión.Desde 8,20 €
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Kapoor's Portfolio
Canela, Miguel Ángel; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-5-EAnálisis de decisionesThe case follows a trainee portfolio manager in her attempt to build an investment portfolio using stocks on India's National Stock Exchange (NSE). Within the framework of the capital asset pricing model, this note focuses on the computation of financial returns, risk and diversification strategies.Desde 8,20 €
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San Francisco: Real Estate Valuation
Ibarra, Alberto; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-6-EAnálisis de decisionesAn MBA has to help a friend indentify real estate properties that could be a good investment for medium or long term returns. The MBA has access to properties listings and that can be included in a regression model to predict pricing and when compared versus listed prices, allow the identification of investment opportunities.Desde 8,20 €
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The EMBI Investor
Ariño, Miguel Angel; Canela, Miguel Ángel; Gorecka-Pietrucha, JustynaFocused Case ADFC-2-EAnálisis de decisiones, FinanzasThe EMBI Investor case is a practical application of statistical analysis in financial analysis. It uses the Capital Asset Pricing Model (CAPM) to introduce some basic aspects of statistics and finance and presents how these two aspects, the financial and the statistical, can be connected. This fosters interest in statistical tools through their use in financial analysis. The objectives of the case are: (a) to introduce the concepts of the regres...Desde 8,20 €