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NIO: Developing a Business Model in China
Xiangyang Ma; Zeng Wang; Tieshan Li; Xianyi Li; Xiaomei LiCaso IVEY-9B19M109-EDirección estratégica, Iniciativa emprendedoraBy 2018, NIO Inc. was more than just a car company. By providing high-performance smart electric vehicles and the ultimate user experience, NIO had shown its commitment to creating a pleasant lifestyle for its users and creating a worldwide “user brand.”Desde 8,20 €
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So-Young: Innovating the Business Model in China
Xiangyang Ma; Xinyu Shao; Tieshan Li; Xiuhong WangCaso IVEY-9B20M112-EDirección estratégica, Iniciativa emprendedoraOn May 2, 2019, So-Young International Inc. (So-Young) became the first Chinese Internet-based company in the cosmetic surgery sector to be listed on the Nasdaq Stock Market. With effective use of the Internet and mobile devices, So-Young provided a one-sDesde 8,20 €
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Apex Technology Co. Ltd.: Financing an Acquisition
Xiangyang Ma; Hongchuan Zhao; Tieshan LiCaso IVEY-9B18N016-EDirección estratégica, Finanzas, Iniciativa emprendedoraOn April 20, 2016, printer and ink maker Lexmark International, Inc. (Lexmark) announced that it was being acquired and taken private by a consortium comprising China-based computer hardware company Apex Technology Co., Ltd. (Apex), as well as private equity firms PAG Asia Capital (PAG) and Legend Capital (Legend). On the same day, Apex formally announced its acquisition of Lexmark for the Chinese capital market. The announcement caused a huge se...Desde 8,20 €
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Ucommune: Creating a Business Model for the Co-working Space Industry in China - Teaching Note
Xiangyang Ma; Yaorong Zhu; Yixin Xue; Yiting Han; Tieshan LiNota del Instructor IVEY-8B21M061-EDirección estratégica, Iniciativa emprendedoraTeaching note for product 9B21M061.Desde 0,00 €
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Ucommune: Creating a Business Model for the Co-working Space Industry in China
Xiangyang Ma; Yaorong Zhu; Yixin Xue; Yiting Han; Tieshan LiCaso IVEY-9B21M061-EDirección estratégica, Iniciativa emprendedoraUcommune was the first co-working space operator in China to submit a prospectus to the US Securities and Exchange Commission. As its basic business, Ucommune provided co-working spaces for members and customers, and gradually formed two specific space operation models: the self-operated model and the asset-light model. Ucommune also offered members comprehensive value-added services and promoted the development of a service business by establish...Desde 8,20 €