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Doodlage: Toward a Sustainable Future
Swati Singh; Kartikeya SinghCaso IVEY-W27322-EIniciativa emprendedora, MarketingDoodlage Retail LLP (Doodlage), a sustainable fashion brand based in India, was based on an idea that had come to the co-founder while she was interning with export houses. There, she witnessed large-scale discarding of fabric waste, which found its way to landfills and became a major source of pollution. Doodlage utilized the practices of circularity—repairing, reusing, refurbishing, and recycling—to transform industrial waste into women’s appar...Desde 8,20 €
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Super Milk Products Private Ltd. (A): Keventers Milkshakes and Beyond
Swati Singh; Sudhir Naib; Kartikeya SinghCaso IVEY-9B19M127-EDirección estratégica, Iniciativa emprendedoraIn 2015, three entrepreneurs in India decided to resurrect the 100-year-old iconic Keventers brand, which had stopped selling milkshakes in the 1970s. Although earlier generations had grown up enjoying Keventers' milkshakes, millennials had very little asDesde 8,20 €
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Doodlage: Toward a Sustainable Future - Teaching Note
Swati Singh; Kartikeya SinghNota del Instructor IVEY-W27323-EIniciativa emprendedora, MarketingTeaching note for product W27322.Desde 0,00 €