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Moods of Norway
Austin, Robert D.; O'Donnell, Shannon; Krogh, DorteCaso HBS-609106-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. Describes a young fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining mindshare among customers even though they cannot spend on marketing the way their competitors do. The case invites s...Desde 8,20 €