Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
United Safety & Survivability Corporation: Strategies during COVID-19 - Teaching Note
Thomas Klueter; Joe Mirabile; Solon MoreiraNota del Instructor IVEY-W27279-EDirección estratégica, Iniciativa emprendedoraTeaching note for product W27278.Desde 0,00 €
-
United Safety & Survivability Corporation: Strategies during COVID-19
Thomas Klueter; Joe Mirabile; Solon MoreiraCaso IVEY-W27278-EDirección estratégica, Iniciativa emprendedoraFounded in 1984, United Safety & Survivability Corporation (USSC) was an American company headquartered in Exton, Pennsylvania, that began in a garage with just a few products and a dream to develop better and safer transportation solutions. Like most firms, as COVID-19 started to spread in the United States and around the globe, USSC found itself in uncharted waters. The transportation sector, in which USSC operated, was among the most affected ...Desde 8,20 €
-
Lavazza: The Challenges of Foreign Market Entry in a Brand-Intensive Industry - Teaching Note
Soni Jha; Solon Moreira; Ram MudambiNota del Instructor IVEY-W27256-EDirección estratégica, Iniciativa emprendedoraTeaching note for product W27255.Desde 0,00 €
-
Lavazza: The Challenges of Foreign Market Entry in a Brand-Intensive Industry
Soni Jha; Solon Moreira; Ram MudambiCaso IVEY-W27255-EDirección estratégica, Iniciativa emprendedoraLuigi Lavazza SpA (Lavazza) was the largest coffee maker in Italy and the seventh-largest coffee roaster in the world. Despite its success in global markets, Lavazza was finding it difficult to make its mark in the United States. After establishing its North American subsidiary in 1989, Lavazza entered the US market in the 1990s with strategic partnerships with restaurants and hotels to cater to US consumers. But even as a strong global brand wit...Desde 8,20 €