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Zola
Foster, G; Rosenthal, SCaso SGSB-E623-EIniciativa emprendedoraThe case describes the journey of Zola, an online wedding registry designed to greatly improve the clunky and impersonal wedding registry process. With innovative features such as group gifting, scheduled delivery, and honeymoon donations, Zola was described as the registry for Millenials. As the company achieved significant traction and looked to scale, it had to choose from three distinct strategic growth paths to pursue: 1) become the go-to ...Desde 8,20 €
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Zola - Teaching note
Foster, G; Rosenthal, SNota del Instructor SGSB-E623TN-EIniciativa emprendedoraThe case describes the journey of Zola, an online wedding registry designed to greatly improve the clunky and impersonal wedding registry process. With innovative features such as group gifting, scheduled delivery, and honeymoon donations, Zola was described as the registry for Millenials. As the company achieved significant traction and looked to scale, it had to choose from three distinct strategic growth paths to pursue: 1) become the go-to ...Desde 0,00 €
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Wildfire Interactive Inc. (B)
Foster, G; Luther, JCaso SGSB-E506B-EIniciativa emprendedoraAlain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaigns composed of video a...Desde 5,74 €
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Wildfire Interactive Inc. (B) - Teaching Note
Foster, G; Luther, JNota del Instructor SGSB-E506BTN-EIniciativa emprendedoraAlain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaigns composed of video a...Desde 0,00 €
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Tough Mudder
Foster, G; Rosenthal, SCaso SGSB-E464-EIniciativa emprendedoraThis case profiles the launch and growth of Tough Mudder, a startup founded by Will Dean and Guy Livingstone in the mud run/adventure challenge space. Dean, an avid triathlete and marathoner, found these solitary endurance events boring, and wanted to come up with a new concept that would bond teams of people together to complete an athletic event that would test not only their physical strengths, but their will, determination and mental grit as...Desde 8,20 €
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Tough Mudder - Teaching Note
Foster, G; Rosenthal, SNota del Instructor SGSB-E464TN-EIniciativa emprendedoraThis case profiles the launch and growth of Tough Mudder, a startup founded by Will Dean and Guy Livingstone in the mud run/adventure challenge space. Dean, an avid triathlete and marathoner, found these solitary endurance events boring, and wanted to come up with a new concept that would bond teams of people together to complete an athletic event that would test not only their physical strengths, but their will, determination and mental grit as...Desde 0,00 €
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Wildfire Interactive Inc. (A)
Foster, G; Luther, JCaso SGSB-E506A-EIniciativa emprendedoraIt was June 2011, and Alain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaig...Desde 8,20 €
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Wildfire Interactive Inc. (A) - Teaching Note
Foster, G; Luther, JNota del Instructor SGSB-E506ATN-EIniciativa emprendedoraIt was June 2011, and Alain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaig...Desde 0,00 €
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Women's Professional Soccer (B)
Foster, G; Han, ACaso SGSB-E411B-EIniciativa emprendedoraWomen’s Professional Soccer (WPS), which began play in March 2009, rose from the ashes of the Women’s United Soccer Association (WUSA), a league that played its third and final season in 2003. After WUSA failed under the mounting pressure of flagging attendance, failure to attract sponsors, and high operating losses, its dedicated supporters immediately regrouped to learn from their past mistakes and try again. This case chronicles the experience...Desde 5,74 €
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Women's Professional Soccer (A): Building a New League After WUSA Shutdown
Foster, G; Han, ACaso SGSB-E411A-EIniciativa emprendedoraWomen’s Professional Soccer (WPS), which began play in March 2009, rose from the ashes of the Women’s United Soccer Association (WUSA), a league that played its third and final season in 2003. After WUSA failed under the mounting pressure of flagging attendance, failure to attract sponsors, and high operating losses, its dedicated supporters immediately regrouped to learn from their past mistakes and try again. This case chronicles the experience...Desde 8,20 €